

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Oct 11, 2023 • 1h 42min
Self-Help Gurus Are Selling You A Lie | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)
Author of 'The Subtle Art of Not Giving a F*ck', Mark Manson, discusses personal growth, the self-help industry, his YouTube channel growth, content evolution, building an audience, the Will Smith book deal, and the importance of honesty in relationships.

Sep 23, 2023 • 9min
3 Hottest AI Tools That Will Change the Way You Work with Thomas Ma
AI expert Thomas Ma discusses the hottest AI tools, including Opus AI for content production, ElevenLabs for speech, and Google Bard for video storyboarding. He emphasizes the importance of experimentation and integrating AI tools into companies for better results.

Sep 22, 2023 • 1h 41min
How Our Economy Is Leaving Us to Work Until We Die | Exclusive Interview with Codie Sanchez
Codie Sanchez, a guest with economic insights and a personal mission in the business world, discusses the disappearance of retirement dreams, smart asset management, fear of starting a business, managing conflicts in relationships, emotional management, content strategy for growing brand and business, the problem with monopolies, building a newsletter without ads, pain tolerance in the business world, understanding financial terms, effective leadership amidst challenges, revitalizing Main Street, and the rise of creator-led agencies.

Sep 21, 2023 • 11min
AI-Powered Sales Psychology: How to Close More Deals and Boost Revenue with Tamara Loehr
At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.TIME-STAMPED SHOW NOTES:
[00:00] - Tamara Loehr talks about her best practices in business
[03:52] - How AI will affect psychology around sales
[05:43] - Tamara Loehr talks about how she mentors businesses
[07:39] - Tamara Loehr’s learning management system process for marketing
[08:25] - Creating and managing an offshore team practices
[09:30] - Tamara Loehr's dedicated commitment to advancing women's empowerment
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 19, 2023 • 12min
Traditional Metrics Are Dead. This is How To Get 100% Customer Satisfaction with Ravi Theja Yada
Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES:
[00:00] - Why behavioral analytics are the best metrics for marketing
[02:55] - The best data source to understand your consumers
[03:57] - Understanding the visibility of your product and key call to action
[05:03] - Understanding your customers to 10x your conversion
[06:06] - Finding out where the lag is in your conversion flow
[08:33] - Understand your audience through their behaviors with your website
[10:30] - This is how you can get 100% customer satisfaction
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 17, 2023 • 11min
The AI Email Strategy Marketers Still Don’t Know About with Larry Kim
Larry Kim, AI and data expert, shares how he leveraged data and generative AI to create an email marketing strategy that can 10x open rates. Topics include combining inbound and outbound email marketing, data sources for email marketing, and maximizing AI in email marketing.

Sep 13, 2023 • 12min
Why You Should NEVER Stop Building Your Personal Brand with Jasmine Star
Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratchTIME-STAMPED SHOW NOTES:
[00:00] - Jasmine Star shares her humble beginnings
[02:20] - What led Jasmine Star to withdraw from UCLA Law School?
[03:10] - Jasmine Star's first 100k: How she made it happen
[06:53] - How Jasmine Star became the CEO of a SaaS company
[09:00] - How Jasmine Star started building her brand
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 12, 2023 • 10min
Why You & I Don't Have 1M YouTube Subs (It's Not What You Think)
Eric Siu discusses strategies to enhance your YouTube videos, emphasizing the importance of storytelling and sharing effective best practices.TIME-STAMPED SHOW NOTES:
[00:00] - Why your YouTube channel isn’t growing
[01:00] - Why the first 30 seconds of your video is crucial
[01:25] - How to make the best thumbnails for your video
[03:00] - How to retain your audience with hooks and right moments
[03:40] - Here’s how you can improve your YouTube’s click-through-rate
[04:16] - Here’s how you can make your YouTube shorts blow up
[06:54] - Storytelling is the key
[07:45] - Track the progress and test your videos
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 11, 2023 • 15min
How To Build a Business with No Employees with Ian Blair
Entrepreneur Ian Blair discusses leveraging hiring agencies for faster growth and cost efficiency in business. He shares insights into the rapid growth of the e-commerce industry, hiring creative agencies for branding, and best practices for running an e-commerce business.

Sep 9, 2023 • 13min
Leveraging the Most Valuable Audiences For Your Brand with Greg Lansky
Entrepreneur Greg Lansky discusses capturing customer attention, building brands, and leveraging emotional niches for marketing. He shares anecdotes on connecting with audiences emotionally and utilizing intellectual data for engagement.