
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Latest episodes

Sep 19, 2023 • 12min
Traditional Metrics Are Dead. This is How To Get 100% Customer Satisfaction with Ravi Theja Yada
Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES:
[00:00] - Why behavioral analytics are the best metrics for marketing
[02:55] - The best data source to understand your consumers
[03:57] - Understanding the visibility of your product and key call to action
[05:03] - Understanding your customers to 10x your conversion
[06:06] - Finding out where the lag is in your conversion flow
[08:33] - Understand your audience through their behaviors with your website
[10:30] - This is how you can get 100% customer satisfaction
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 17, 2023 • 11min
The AI Email Strategy Marketers Still Don’t Know About with Larry Kim
Larry Kim, AI and data expert, shares how he leveraged data and generative AI to create an email marketing strategy that can 10x open rates. Topics include combining inbound and outbound email marketing, data sources for email marketing, and maximizing AI in email marketing.

Sep 13, 2023 • 12min
Why You Should NEVER Stop Building Your Personal Brand with Jasmine Star
Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratchTIME-STAMPED SHOW NOTES:
[00:00] - Jasmine Star shares her humble beginnings
[02:20] - What led Jasmine Star to withdraw from UCLA Law School?
[03:10] - Jasmine Star's first 100k: How she made it happen
[06:53] - How Jasmine Star became the CEO of a SaaS company
[09:00] - How Jasmine Star started building her brand
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 12, 2023 • 10min
Why You & I Don't Have 1M YouTube Subs (It's Not What You Think)
Eric Siu discusses strategies to enhance your YouTube videos, emphasizing the importance of storytelling and sharing effective best practices.TIME-STAMPED SHOW NOTES:
[00:00] - Why your YouTube channel isn’t growing
[01:00] - Why the first 30 seconds of your video is crucial
[01:25] - How to make the best thumbnails for your video
[03:00] - How to retain your audience with hooks and right moments
[03:40] - Here’s how you can improve your YouTube’s click-through-rate
[04:16] - Here’s how you can make your YouTube shorts blow up
[06:54] - Storytelling is the key
[07:45] - Track the progress and test your videos
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 11, 2023 • 15min
How To Build a Business with No Employees with Ian Blair
Entrepreneur Ian Blair discusses leveraging hiring agencies for faster growth and cost efficiency in business. He shares insights into the rapid growth of the e-commerce industry, hiring creative agencies for branding, and best practices for running an e-commerce business.

Sep 9, 2023 • 13min
Leveraging the Most Valuable Audiences For Your Brand with Greg Lansky
Entrepreneur Greg Lansky discusses capturing customer attention, building brands, and leveraging emotional niches for marketing. He shares anecdotes on connecting with audiences emotionally and utilizing intellectual data for engagement.

Sep 7, 2023 • 7min
The Secret Global Network for The Wealthy
George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES:
[00:00] - Do the richest people in the world have secret sources of information?
[02:21] - The global intel network for the wealthiest players in business
[03:23] - Here's how having access to information can provide you with an advantage in positioning your business
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 6, 2023 • 39min
0 to 300K Sessions: Groundbreaking Mental Health Treatment? with Dylan Beynon
Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.TIME-STAMPED SHOW NOTES:
[00:00] - Know more about Dylan Beynon and his company, Mindbloom
[02:30] - Why did Dylan Beynon start Mindbloom
[06:22] - Dylan Beynon talks more about MDMA therapy
[13:30] - Pricing and treatment programs that Mindbloom offer
[15:30] - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy
[22:12] - The largest peer review clinical study for psychedelic and ketamine therapy
[25:20] - The best mental health tool for Dylan Beynon
[27:53] - Dylan Beynon talks about Vipassana Meditation
[36:00] - Where to find Dylan Beynon and learn more about Mindbloom
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 5, 2023 • 7min
How Much Do Newsletters Actually Make (Real Revenue Data)
Eric Siu discusses why newsletters are so effective for connecting and expanding your audience. He also shares tips on how to make money from them and offers best practices for growing your newsletter.TIME-STAMPED SHOW NOTES:
[00:00] - How much do newsletters actually make?
[00:20] - The potential of a newsletter business
[01:00] - 10 newsletters that do $1M per year
[02:30] - Here’s how you can monetize newsletters
[03:14] - Using newsletter as a relationship platform with your audience
[04:05] - Why a newsletter is a powerful tool for marketing and business
[04:30] - The problem with AI Newsletters
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 4, 2023 • 13min
What Deven Soni Looks Out For When Acquiring Businesses
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES:
[00:00] - The most common mistake in business acquisition
[02:15] - Here’s how we got a customer database worth $2M dollars
[03:20] - Don't acquire a company unless you know how to run it
[05:03] - Why motivation is important in acquiring companies
[07:17] - Why it’s easier to buy big businesses
[08:20] - Here’s how you should handle employees when acquiring a company
[10:24] - Don’t change anything drastically when acquiring a company
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram