Leveling Up with Eric Siu
How He Makes 7 Figures from SEEDS | Kevin Espiritu
Sep 6, 2024
Kevin Espiritu, founder of Epic Gardening, shares his inspiring tale of turning a gardening blog into a thriving business. He reveals the power of YouTube and SEO in boosting revenue and discusses the strategic acquisitions that propelled his growth. Kevin dives into the importance of mindfulness in the digital age, drawing parallels between gardening, business, and poker. He emphasizes patience and community in nurturing success, as well as the necessity of personal experience for meaningful understanding. Get ready for valuable insights on scaling a brand!
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Quick takeaways
- Kevin Espiritu transformed Epic Gardening from a simple blog into a thriving business by leveraging SEO, YouTube, and strategic acquisitions.
- Personal branding played a crucial role in securing the acquisition of Botanical Interests, emphasizing the importance of values and culture in business deals.
Deep dives
The Evolution of Epic Gardening
The journey of Epic Gardening began as a simple hobby, which transformed into a multifaceted business model that includes blogging, YouTube, and e-commerce. Initially started in 2013, the endeavor became a full-time role in 2016 as the founder made a leap of faith, believing he could scale his income from a modest $400 per month to a sustainable business. Over the years, Kevin Espiritu reinvested his earnings and leveraged his skills in SEO and content creation to establish one of the largest gardening brands on various platforms. Today, Epic Gardening boasts a substantial following and a diverse team, reaching millions of gardening enthusiasts online.
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