

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

32 snips
Aug 27, 2025 • 15min
Cursor + Claude Code + MCPs Will Actually Make You Rich (Full Walkthrough)
Discover the power of Claude Code, a game-changer for marketers! Learn how it boosts A/B testing and enhances SEO, creating sub-agents that streamline heavy tasks. Explore effective strategies for content repurposing and the role of competitive insights from Google Ads to personalize B2B marketing. This discussion reveals practical applications of Claude Code and its potential future impact on the marketing landscape.

11 snips
Aug 25, 2025 • 11min
8 AI Marketing Workflows That Will Drive INSANE Growth
Discover the power of AI in transforming marketing workflows. Learn how automation can streamline repetitive tasks and boost efficiency. Explore innovative lead qualification tactics and sharpen your follow-up strategies. Find out how to repurpose content effectively while managing marketing teams with ease. Dive into the future of marketing automation and what it means for business growth.

10 snips
Aug 20, 2025 • 10min
You Will Lose Money If You Don’t Use AI This Way
AI in marketing is often misunderstood, leading to costly mistakes. Many CMOs chase flashy projects instead of focusing on real results. Content creation frequently misses the mark, while proper data governance is essential. There’s a strong emphasis on building a knowledgeable team to effectively utilize AI. Without managing model drift and prioritizing data hygiene, organizations risk falling behind. This discussion highlights the need for a long-term strategy in leveraging AI for impactful marketing.

54 snips
Aug 18, 2025 • 14min
9 Ultimate ChatGPT Business Secrets For 10x’ing Revenue
Discover how to unleash the true potential of ChatGPT beyond simple prompts. Learn innovative strategies to enhance your website design and negotiate deals more effectively. Streamline operations and boost team performance with AI adoption techniques. Find out how to transform content creation and make informed decisions faster. This discussion reveals how integrating AI can not only save time and money but also maximize your business impact significantly.

28 snips
Aug 4, 2025 • 14min
The Best Companies Use AI In This Way To PRINT More Money
Discover how leading companies leverage AI to enhance operational efficiency and productivity. The discussion highlights AI's role in speeding up engineering workflows and transforming marketing strategies. Gain insights into innovative recruitment tools that streamline processes and improve decision-making. Learn how AI empowers teams to create content faster and execute plans with greater clarity. This is a deep dive into using AI as a critical asset for business growth.

54 snips
Jul 23, 2025 • 14min
THE Ultimate Guide to AI for Business | Best Practices, LLMs, AI Agents, and More
Dive into the transformative power of AI for business operations. Discover how to effectively leverage ChatGPT and other large language models to enhance productivity and decision-making. Explore the world of AI agents that automate tasks and optimize workflows. Learn essential strategies for creating autonomous marketing systems that can revolutionize efficiency. Plus, get tips on staying ahead in the ever-evolving AI landscape by embracing experimentation and innovative techniques.

35 snips
Jul 21, 2025 • 13min
How to Use ChatGPT for Marketers for 100x ROI
Discover how AI, particularly ChatGPT, can revolutionize marketing strategies. Learn to enhance your copywriting and streamline campaign reporting with smart tools. The discussion also dives into using AI for competitive research and hiring, showcasing how these technologies can elevate productivity and creativity. Unlock the secrets to making better strategic decisions in business!

51 snips
Jul 16, 2025 • 15min
This AI Stack Will Actually Make You Rich: Full Walkthrough
Discover the powerful impact of AI on business growth. Learn how research assistants like Perplexity Labs provide real-time insights to drive decisions. Explore content creation made easy with Genspark AI, ensuring your material stands out. Revolutionize recruitment using Claygent, enhancing hiring processes. Plus, see how Manus automates tasks to maximize efficiency, allowing you to scale your operations without burnout. AI isn’t just a trend—it's your secret weapon for success!

45 snips
Jul 9, 2025 • 13min
How I Use AI to Automate 80% of My Marketing | 13 Strategies for Success
Discover how AI is revolutionizing marketing by automating 80% of tasks, allowing for faster and smarter strategies. Tools like Manus streamline workflows, while Lindy transforms meetings into content. From building campaign decks to generating deep insights, the discussion covers innovative applications of AI such as Super Whisper for dictation and automated Q&A solutions like Delphi. It emphasizes the importance of embracing these technologies to enhance productivity and stay ahead in the marketing game.

10 snips
Jul 2, 2025 • 13min
Give Me 12 Minutes, and I'll Make You a Marketing Expert
Unlock the secrets of marketing mastery in just 12 minutes! Discover how to dive into customer psychology and craft offers that no one can resist. Learn why storytelling and positioning are crucial for success. Explore the transformative impact of AI on marketing strategies and what to test for tangible results. This engaging breakdown covers the core elements every marketer needs to thrive in today's landscape!