

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Oct 8, 2025 • 14min
8 Boring Marketing Strategies That Always Make Money
Discover how 'boring' marketing strategies can generate consistent revenue in 2025. Learn the power of hosting in-person events to foster connections and the resurgence of email marketing for high ROI. Explore how webinars and live shopping can effectively scale lead generation. Dive into the impact of short-form video content and the importance of search-everywhere optimization. Uncover how repurposing podcast content can broaden your reach. These timeless techniques promise enduring success amid rapid trends!

6 snips
Oct 6, 2025 • 11min
I Built 5 Agents in 30 Minutes to Save Me 20+ Hours of Work
Discover how AI agents are revolutionizing productivity! From automated recruiting and personalized outreach to a content creator that triples engagement, these tools save significant time. Learn about a daily accountability bot that improves team performance and a follow-up agent that revives neglected leads. Plus, hear how a meeting-prep agent compiles research to streamline strategies. Tune in for practical insights on leveraging AI for impactful work!

44 snips
Sep 29, 2025 • 36min
How to build AI Agents from scratch with Lindy CEO Flo Crivello.
Flo Crivello, CEO of Lindy, shares insights on building AI agents that revolutionize marketing and productivity. She discusses automating LinkedIn engagement, streamlining SEO content creation, and discovering influencers. Flo highlights how natural language workflows can generate complex tasks from simple prompts. She emphasizes the necessity of appointing an AI czar for organizational success and reflects on the balance between remote and in-person creativity. This conversation is a roadmap for businesses eager to leverage the future of AI.

24 snips
Sep 25, 2025 • 11min
$0.25 AI SEO: Crush Your Competitors
Discover how AI is revolutionizing the SEO landscape with cost-effective strategies. Learn to leverage AI assistants for optimizing workflows and targeting high-value transactional keywords. Explore innovative content ideation for YouTube, and see how conversion optimization can drive results. Eric shares insights on automating fixes for titles and metadata, as well as the importance of A/B testing for greater impact. Dive into a future where AI transforms digital marketing and amplifies your SEO efforts.

Sep 22, 2025 • 11min
Snapchat Ads Complete Beginner’s Guide
Discover why Snapchat Ads are a secret weapon for reaching Gen Z and millennials. Learn how to set up your ad account and install the Snap Pixel for tracking. Get insights on creating eye-catching ad creatives and running split tests to optimize performance. Plus, unlock tips on scaling campaigns without draining your budget and discover how to claim bonus ad credits for risk-free testing. This guide is perfect for anyone looking to diversify their advertising strategy and boost ROI!

50 snips
Sep 17, 2025 • 12min
6 INSANE ChatGPT-5 Use Cases to Grow Your Business
Explore how ChatGPT-5 is revolutionizing business with six transformative use cases. Discover autonomous agents for travel planning and deep research capabilities. Learn to integrate it with live tools for automation and create specialized sub-agents tailored to finance and SEO. Find out how to build custom AI teammates for seamless onboarding and training. These insights highlight the opportunities that can elevate your marketing campaigns and streamline operations.

13 snips
Sep 10, 2025 • 27min
I Built 6 AI Employees in 10 Minutes (They Don't Sleep)
Discover the revolutionary potential of AI employees to supercharge productivity in the workplace. Learn how to set up automated agents that manage SEO, content repurposing, and workflow tasks, allowing you to focus on higher-value projects. Effective tools like Cursor and Claude Code are highlighted for their role in creating these AI sub-agents. Gain insights into leveraging data for marketing optimization and hear success stories that showcase the real-world impact of this technology on modern business practices.

39 snips
Sep 1, 2025 • 18min
Proven Marketing Strategies To Create Explosive Growth in 2025
Uncover how top companies are revolutionizing marketing with AI by optimizing traditional strategies. Explore the impact of AI on email, SMS, and precision targeting in account-based marketing. Discover the 'Three Rs' for dynamic content creation and the power of automation. Learn how AI aids in recruiting top talent and shaping product development to drive growth. With practical tools and real-world examples, this discussion is a treasure trove for anyone looking to maximize efficiency and effectiveness in their marketing efforts.

55 snips
Aug 27, 2025 • 15min
Cursor + Claude Code + MCPs Will Actually Make You Rich (Full Walkthrough)
Discover the power of Claude Code, a game-changer for marketers! Learn how it boosts A/B testing and enhances SEO, creating sub-agents that streamline heavy tasks. Explore effective strategies for content repurposing and the role of competitive insights from Google Ads to personalize B2B marketing. This discussion reveals practical applications of Claude Code and its potential future impact on the marketing landscape.

13 snips
Aug 25, 2025 • 11min
8 AI Marketing Workflows That Will Drive INSANE Growth
Discover the power of AI in transforming marketing workflows. Learn how automation can streamline repetitive tasks and boost efficiency. Explore innovative lead qualification tactics and sharpen your follow-up strategies. Find out how to repurpose content effectively while managing marketing teams with ease. Dive into the future of marketing automation and what it means for business growth.