

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

10 snips
Oct 27, 2025 • 9min
Is The AI Bubble Really About To Burst?
The debate on whether the AI bubble is about to burst ignites as insights reveal that AI is underused, not overhyped. The discussion highlights how real AI applications have saved businesses countless hours and generated significant revenue. Falling costs are driving adoption, and innovative uses like diagnostics show AI as a vital partner. Engineers find efficiency gains, with projects now needing fewer hands. As adoption accelerates, the podcast emphasizes that we are just beginning to explore AI's potential.

24 snips
Oct 23, 2025 • 10min
2026 LinkedIn Marketing Strategies That Actually Drive Revenue
Discover the power of LinkedIn marketing strategies that drive real revenue in 2026. Consistency is key; it's better than posting more often. Horizontal videos are outperforming vertical ones significantly, making them essential for credibility. Learn how to scale video production with smart tools like Opus and why carousels are crucial for boosting engagement. Create personalized ads with Carrot.ai and maintain your brand voice using Stanley. Join the conversation authentically to increase visibility and establish authority with proprietary data.

30 snips
Oct 20, 2025 • 7min
SEO Isn't Hard It's Misunderstood
Explore the evolving landscape of SEO and discover why traditional methods are fading away. Learn about search everywhere optimization that includes platforms like YouTube and Instagram. Delve into how LLMs and AI impact visibility and clicks. Get actionable tips on mastering content for each platform while adapting to shifting algorithms. Eric emphasizes the importance of channel mastery and hiring experts to create tailored strategies. Embrace the need for adaptability to thrive in today's dynamic search environment!

15 snips
Oct 16, 2025 • 9min
SEO Will Change in 2026
Dive into the future of SEO, where AI and LLMs reshape the landscape. Discover how optimizing for AI overviews can enhance visibility while balancing automation with genuine brand storytelling. Learn the art of content repurposing across multiple platforms to capture attention. Regularly updating content and consolidating low-value pages boosts efficiency and rankings. Plus, hear why traditional SEO still holds its ground despite evolving technologies. Embrace change and future-proof your strategy in this new era of intelligent search.

14 snips
Oct 15, 2025 • 10min
Setting Up Marketing Agents in Minutes: A Step-by-Step Guide
Dive into the world of AI agents with tips on using Lindy, Replit, and Claude Code. Discover how to create smart tools like a meeting-prep bot and a Slack recruiting agent. Learn about automating marketing tasks and scaling ROI with effective workflows. Eric shares insights on integrating analytics and SEO data for strategic decisions, and he recommends a progression from Lindy to Replit and Claude Code. Each method is designed to enhance productivity and streamline your marketing processes!

20 snips
Oct 13, 2025 • 15min
12 Marketing Agents You Need to Make You Mega Rich
Explore how AI agents are revolutionizing marketing operations. Discover 12 specialized sub-agents that streamline tasks like SEO, email marketing, and paid ads. Learn how these tools enable leaner teams to scale faster while focusing on strategic growth. From automating full-funnel marketing to personalizing account-based campaigns, the future lies in orchestration rather than mere automation. Dive into insights on maximizing revenue and refining customer personas.

29 snips
Oct 8, 2025 • 14min
8 Boring Marketing Strategies That Always Make Money
Discover how 'boring' marketing strategies can generate consistent revenue in 2025. Learn the power of hosting in-person events to foster connections and the resurgence of email marketing for high ROI. Explore how webinars and live shopping can effectively scale lead generation. Dive into the impact of short-form video content and the importance of search-everywhere optimization. Uncover how repurposing podcast content can broaden your reach. These timeless techniques promise enduring success amid rapid trends!

20 snips
Oct 6, 2025 • 11min
I Built 5 Agents in 30 Minutes to Save Me 20+ Hours of Work
Discover how AI agents are revolutionizing productivity! From automated recruiting and personalized outreach to a content creator that triples engagement, these tools save significant time. Learn about a daily accountability bot that improves team performance and a follow-up agent that revives neglected leads. Plus, hear how a meeting-prep agent compiles research to streamline strategies. Tune in for practical insights on leveraging AI for impactful work!

58 snips
Sep 29, 2025 • 36min
How to build AI Agents from scratch with Lindy CEO Flo Crivello.
Flo Crivello, CEO of Lindy, shares insights on building AI agents that revolutionize marketing and productivity. She discusses automating LinkedIn engagement, streamlining SEO content creation, and discovering influencers. Flo highlights how natural language workflows can generate complex tasks from simple prompts. She emphasizes the necessity of appointing an AI czar for organizational success and reflects on the balance between remote and in-person creativity. This conversation is a roadmap for businesses eager to leverage the future of AI.

33 snips
Sep 25, 2025 • 11min
$0.25 AI SEO: Crush Your Competitors
Discover how AI is revolutionizing the SEO landscape with cost-effective strategies. Learn to leverage AI assistants for optimizing workflows and targeting high-value transactional keywords. Explore innovative content ideation for YouTube, and see how conversion optimization can drive results. Eric shares insights on automating fixes for titles and metadata, as well as the importance of A/B testing for greater impact. Dive into a future where AI transforms digital marketing and amplifies your SEO efforts.


