

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Feb 5, 2026 • 13min
I Gave Claude One Task. Now I Have an Entire Marketing Army.
A founder shows how a single AI tool automated an entire marketing stack. He demos page conversion audits, programmatic SEO strategy generation, and automated copy rewrites. The walkthrough includes running marketing skills from a GitHub repo and scaling those skills across a team for huge speed gains.

26 snips
Jan 29, 2026 • 11min
I Built an AI Agent That Reads My Calendar & Finds Deals
A developer-built AI agent scans LinkedIn, Gmail, calendar, CRM, and past calls to surface and rank the best deals to pursue. The tool suggests outreach angles, drafts messages, and triggers real-time opportunities from funding or hires. A step-by-step Claude Code walkthrough shows how to connect data sources and scale relationship-driven dealmaking.

Jan 27, 2026 • 17min
I Replaced My Entire SEO Team With This AI Workflow (Here's How)
A deep dive into an AI workflow that produced 132 SEO pages in about two hours. Cost and time math shows massive savings compared to a full team. A walkthrough of the tool stack, reusable prompt templates, and parallel generation techniques. Practical notes on quality checks, hand-off to editors, and adapting the system to new products and campaigns.

35 snips
Jan 20, 2026 • 16min
7 Ways I Use Claude Code To Run My Business (Feels Like Cheating)
Explore how AI can transform your business without coding skills. Discover a unique system that revives lost deals through automated re-engagement emails. Learn to analyze deals faster by integrating CRM tools for buyer signals. Uncover a pipeline to repurpose your content across platforms seamlessly. Get insights on identifying churn risks with real-time alerts. Finally, see how AI can generate a complete go-to-market strategy ready for execution. It's all about leveraging technology to work smarter!

49 snips
Jan 13, 2026 • 17min
Claude Code Has Changed My Business Forever (i can't believe it)
Discover how to revolutionize your business without coding skills! Learn about a Slackbot that knows your business inside-out, a real-time churn detection system that keeps clients happy, and an account expansion coach that surfaces upsell opportunities effortlessly. Eric discusses the incredible efficiency of Cloud Code, positioning it as a must-have for leaders and founders. He emphasizes the urgency to adopt this innovative tool to stay ahead in the modern business landscape, reshaping how you think about growth.

17 snips
Jan 6, 2026 • 13min
Google's New Gemini is Revolutionizing Marketing - Here's How
Top founders are leveraging AI tools like Gemini to transform their marketing strategies. They use it for in-depth analysis rather than simple tasks. Discover how to conduct research 10x faster and turn lengthy meetings into actionable insights. Data-driven decisions are now quick and efficient. Learn techniques to overcome content production bottlenecks and streamline hiring with AI-powered SOPs. Plus, find out how fresh content boosts SEO rankings. Join the one-week challenge to integrate Gemini into your daily routine!

24 snips
Dec 30, 2025 • 16min
Fck It, Here's My $100M SEO Strategy
This discussion reveals cutting-edge SEO strategies for high-earning brands. Discover the shift toward optimizing across multiple platforms like ChatGPT and YouTube, rather than just Google. Learn why maintaining brand sentiment is crucial and how programmatic SEO remains effective with human oversight. Eric highlights the power of content consolidation, updating, and strategic deletions to enhance visibility. Plus, effective techniques for AI Overview formatting and multi-platform content repurposing are shared to maximize reach.

Dec 24, 2025 • 8min
Give Me 7 Minutes and I'll Tell You Why Your Marketing Isn't Working
Discover why your marketing might be failing with a deep dive into real website issues. A cold teardown of Amazon Photos reveals a bland headline that's hurting conversions. In contrast, Google Photos showcases compelling design and clarity in calls to action. Learn how thoughtful design fosters trust and boosts user comfort, while scattered messaging can quietly sabotage results. Uncover the common pitfalls like generic positioning and weak offers that cap business growth.

10 snips
Dec 19, 2025 • 8min
How To Do AEO The Right Way in 2026
Discover how to master answer engine optimization with key strategies like listicle outreach and leveraging Reddit communities. Learn why bottom-of-funnel content outshines general guides, and how detailed FAQs can boost visibility in AI overviews. Eric highlights the importance of proprietary data for establishing trust and maintaining brand mentions across platforms. Dive into technical fixes for SEO and explore AI workflows that enable scalability while keeping a human touch. Future-proof your marketing strategy with these actionable insights!

Dec 11, 2025 • 11min
Copy These 5 "Boring" AI Automations — They Will Blow Up Your Business
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half.
I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now.
00:00 Flashy AI Agents vs Five “Boring” Automations
00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy)
01:59 Turning Meeting Moments into High-Performing Posts
03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy
06:08 Automation #3: Daily Priority Coach for High-Leverage Work
08:00 Automation #4: Social Media Commenting Agent to Scale Engagement
09:37 Automation #5: Email Autodrafter with Superhuman
10:24 Faster Replies, More Deals: The Compounding Effect of “Boring” Systems
10:36 Why Boring AI Automations Scale While Flashy Tools Don’t
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