

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

31 snips
Jan 13, 2026 • 17min
Claude Code Has Changed My Business Forever (i can't believe it)
Discover how to revolutionize your business without coding skills! Learn about a Slackbot that knows your business inside-out, a real-time churn detection system that keeps clients happy, and an account expansion coach that surfaces upsell opportunities effortlessly. Eric discusses the incredible efficiency of Cloud Code, positioning it as a must-have for leaders and founders. He emphasizes the urgency to adopt this innovative tool to stay ahead in the modern business landscape, reshaping how you think about growth.

14 snips
Jan 6, 2026 • 13min
Google's New Gemini is Revolutionizing Marketing - Here's How
Top founders are leveraging AI tools like Gemini to transform their marketing strategies. They use it for in-depth analysis rather than simple tasks. Discover how to conduct research 10x faster and turn lengthy meetings into actionable insights. Data-driven decisions are now quick and efficient. Learn techniques to overcome content production bottlenecks and streamline hiring with AI-powered SOPs. Plus, find out how fresh content boosts SEO rankings. Join the one-week challenge to integrate Gemini into your daily routine!

24 snips
Dec 30, 2025 • 16min
Fck It, Here's My $100M SEO Strategy
This discussion reveals cutting-edge SEO strategies for high-earning brands. Discover the shift toward optimizing across multiple platforms like ChatGPT and YouTube, rather than just Google. Learn why maintaining brand sentiment is crucial and how programmatic SEO remains effective with human oversight. Eric highlights the power of content consolidation, updating, and strategic deletions to enhance visibility. Plus, effective techniques for AI Overview formatting and multi-platform content repurposing are shared to maximize reach.

Dec 24, 2025 • 8min
Give Me 7 Minutes and I'll Tell You Why Your Marketing Isn't Working
Discover why your marketing might be failing with a deep dive into real website issues. A cold teardown of Amazon Photos reveals a bland headline that's hurting conversions. In contrast, Google Photos showcases compelling design and clarity in calls to action. Learn how thoughtful design fosters trust and boosts user comfort, while scattered messaging can quietly sabotage results. Uncover the common pitfalls like generic positioning and weak offers that cap business growth.

10 snips
Dec 19, 2025 • 8min
How To Do AEO The Right Way in 2026
Discover how to master answer engine optimization with key strategies like listicle outreach and leveraging Reddit communities. Learn why bottom-of-funnel content outshines general guides, and how detailed FAQs can boost visibility in AI overviews. Eric highlights the importance of proprietary data for establishing trust and maintaining brand mentions across platforms. Dive into technical fixes for SEO and explore AI workflows that enable scalability while keeping a human touch. Future-proof your marketing strategy with these actionable insights!

Dec 11, 2025 • 11min
Copy These 5 "Boring" AI Automations — They Will Blow Up Your Business
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half.
I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now.
00:00 Flashy AI Agents vs Five “Boring” Automations
00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy)
01:59 Turning Meeting Moments into High-Performing Posts
03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy
06:08 Automation #3: Daily Priority Coach for High-Leverage Work
08:00 Automation #4: Social Media Commenting Agent to Scale Engagement
09:37 Automation #5: Email Autodrafter with Superhuman
10:24 Faster Replies, More Deals: The Compounding Effect of “Boring” Systems
10:36 Why Boring AI Automations Scale While Flashy Tools Don’t
How to Connect
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34 snips
Dec 4, 2025 • 7min
This Stupid Simple SEO Strategy Is Making Us Millions
Discover a simple yet powerful SEO tweak that's driving AI citations and transforming online growth. Learn how declining clicks are a result of AI responses taking the spotlight. Creating clear H1s and concise bullet points is now essential for improving visibility with ChatGPT and others. Uncover insights on which pages to target first and how these optimizations can create a compounding authority effect. With the right strategies, watch your content get cited everywhere and reap significant business rewards!

28 snips
Nov 27, 2025 • 14min
The New Rules of B2B Marketing 2026
Discover why the outdated B2B marketing tactics are failing and what strategies will dominate in 2026. AI adoption is crucial, with marketers encouraged to hire talent fluent in AI. Creator-led content is becoming essential, especially on LinkedIn, while traditional SEO is losing ground. There's a push for cross-platform authority and embracing B2B connected TV. Eric lays out actionable steps for leaders to adapt quickly and gain a competitive edge in the evolving landscape.

17 snips
Nov 20, 2025 • 8min
Google's AI Overviews Are Changing Everything
Discover how Google's AI Overviews are revolutionizing SEO and leaving many marketers in the dust. The podcast delves into the importance of AI-generated content and the new strategies for ranking well. Learn the impact of Google, ChatGPT, and Gemini on traffic dynamics. Key topics include building canonical pages, employing the skyscraper technique, and optimizing content format for AI extraction. Refreshing content strategically and focusing on trust signals are also discussed. Shift your approach from informational to transactional content to capture more traffic.

38 snips
Nov 19, 2025 • 8min
The New Way to Get High-Intent Traffic (ChatGPT SEO)
Discover innovative strategies for driving high-intent traffic using ChatGPT SEO. The discussion emphasizes leveraging bottom-funnel keywords and creating comparisons to capture buyers' intent. Learn the importance of citations from platforms like YouTube and Reddit, which can significantly boost your brand's visibility. Multimodal content is highlighted as essential for engaging diverse audiences. Additionally, tools for tracking brand mentions and citations are shared for maximizing ChatGPT's reach. It's a treasure trove of insights for marketers looking to stay ahead!


