Leveling Up with Eric Siu

Explore workflows that streamline content production, recruiting, outreach, lead qualification, and design. See how AI agents research candidates, score leads, draft content, test thumbnails, and build website concepts, with human approval gates throughout. The discussion also covers faster content repurposing, AI-first team culture, and turning successful processes into reusable systems.

What makes a forward-deployed marketer so valuable? Explore how to turn Slack bots into accountable marketing workflows, assign AI agents focused roles, and manage context without sacrificing quality. The discussion covers Dots, Meta Muse, AI adoption, workflow ownership, and the enduring importance of human judgment, editorial taste, and choosing one high-leverage next action.

See an AI-powered YouTube workflow in action, from designing thumbnails and headlines to editing long-form video and giving timestamped feedback. The walkthrough explores human judgment in AI-assisted editing, repurposing standout moments for other platforms, improving thumbnails through iteration, and streamlining uploads, testing, scheduling, and team handoffs.

AI agents are reshaping how founders handle SEO, content, recruiting, outreach, M&A, and lead generation. Explore workflows built through simple conversations, ways to share specialized bots across a company, and new standards for hiring AI-native talent. The discussion also covers why leaders must experiment firsthand and build teams around people who automate, learn, and improve continuously.

AI agents are reshaping marketing workflows, from demand research and SEO to outreach, speed-to-lead, and content production. Explore AI-native teams, platform-specific repurposing, cross-tool automation, and paid-media preparation with tools including Grokbot, OpenAI Dots, Codex, and Meta Muse. The conversation also examines where human taste, judgment, and marketing fundamentals remain essential.

Explore an AI-powered content system for AEO and SEO, from mining buyer calls and competitor data to finding content gaps and citation opportunities. See how confidence scoring, duplicate checks, human review, and SEO fundamentals shape what gets published. The discussion also covers measuring indexation and consultations, repurposing content wisely, and using Muse and Codex to create landing pages and campaigns.

A practical breakdown of using Jev efficiently, starting with the costly mistake of running it after expensive AI work. Explore smarter filtering, precise evaluation criteria, Grill Me workflows, pre- and post-work checks, and a reliable path for reviewing content. The discussion also covers evidence inspection, human oversight, and scaling these safeguards across teams.

A practical walkthrough of using Jev as an intelligent filter before expensive AI processing. Explore classifier choices, scoring criteria, Grill Me workflows, evaluation harnesses, and pre- and post-work quality gates. Real content examples show how to structure evidence checks, measure filtering results, and keep humans involved before publishing, recruiting, or launching outreach.

A practical showdown between OpenAI Dots, Muse, and Grok Bot for modern business workflows. See Dots handle Slack policies and handoffs, Muse transform social insights into full campaigns, and Grok Bot coordinate specialized agents for SEO, recruiting, sales, and partnerships. The discussion also explores costs, team fit, human review, and when to use each tool.

OpenAI’s DevDay unveils fresh opportunities for marketers, from Dots and plugin discovery to Sign in with ChatGPT and an enterprise Marketplace. Explore how LinkedIn ad workflows, Decisions API, Agents API, and computer use could reshape product distribution. The discussion also connects marketplace listings with AEO, SEO, and paid media strategies.