Leveling Up with Eric Siu

Discover why your marketing might be failing with a deep dive into real website issues. A cold teardown of Amazon Photos reveals a bland headline that's hurting conversions. In contrast, Google Photos showcases compelling design and clarity in calls to action. Learn how thoughtful design fosters trust and boosts user comfort, while scattered messaging can quietly sabotage results. Uncover the common pitfalls like generic positioning and weak offers that cap business growth.

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy. KEY TAKEAWAYS • Win AEO with listicles, citations, and Reddit engagement • BOFU and guides outperform for answer engines • AI workflows unlock massive content scale CHAPTERS 00:00 What AEO Really Is 00:35 Listicle Outreach Strategy 01:17 Importance of Citations 02:04 Reddit Community Signals 02:53 BOFU Content and Guides 04:16 FAQs for AEO 04:45 Proprietary Data Advantages 05:11 Brand Mention Monitoring 05:35 Fixing Technical SEO 06:03 AI Workflows for Scale 07:05 Final AEO Framework How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half. I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now. 00:00 Flashy AI Agents vs Five “Boring” Automations 00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy) 01:59 Turning Meeting Moments into High-Performing Posts 03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy 06:08 Automation #3: Daily Priority Coach for High-Leverage Work 08:00 Automation #4: Social Media Commenting Agent to Scale Engagement 09:37 Automation #5: Email Autodrafter with Superhuman 10:24 Faster Replies, More Deals: The Compounding Effect of “Boring” Systems 10:36 Why Boring AI Automations Scale While Flashy Tools Don’t How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Discover a simple yet powerful SEO tweak that's driving AI citations and transforming online growth. Learn how declining clicks are a result of AI responses taking the spotlight. Creating clear H1s and concise bullet points is now essential for improving visibility with ChatGPT and others. Uncover insights on which pages to target first and how these optimizations can create a compounding authority effect. With the right strategies, watch your content get cited everywhere and reap significant business rewards!

Discover why the outdated B2B marketing tactics are failing and what strategies will dominate in 2026. AI adoption is crucial, with marketers encouraged to hire talent fluent in AI. Creator-led content is becoming essential, especially on LinkedIn, while traditional SEO is losing ground. There's a push for cross-platform authority and embracing B2B connected TV. Eric lays out actionable steps for leaders to adapt quickly and gain a competitive edge in the evolving landscape.

Discover how Google's AI Overviews are revolutionizing SEO and leaving many marketers in the dust. The podcast delves into the importance of AI-generated content and the new strategies for ranking well. Learn the impact of Google, ChatGPT, and Gemini on traffic dynamics. Key topics include building canonical pages, employing the skyscraper technique, and optimizing content format for AI extraction. Refreshing content strategically and focusing on trust signals are also discussed. Shift your approach from informational to transactional content to capture more traffic.

Discover innovative strategies for driving high-intent traffic using ChatGPT SEO. The discussion emphasizes leveraging bottom-funnel keywords and creating comparisons to capture buyers' intent. Learn the importance of citations from platforms like YouTube and Reddit, which can significantly boost your brand's visibility. Multimodal content is highlighted as essential for engaging diverse audiences. Additionally, tools for tracking brand mentions and citations are shared for maximizing ChatGPT's reach. It's a treasure trove of insights for marketers looking to stay ahead!

Discover how to create a fully functioning AI day-planner agent in just minutes without any coding! Learn how it can check your calendar, gather the latest marketing news, and send you a daily email summary. Eric Siu guides you step-by-step through the setup using familiar tools like Google Calendar and Gmail. He emphasizes the power of simplicity, suggesting that straightforward agents perform better than complex ones. Plus, explore what other automation possibilities await once you've built your foundation!

Dive into the world of AEO versus classic SEO and discover the secrets to ranking high in AI overviews. Learn about the importance of listicles and how to engage with relevant authors to increase visibility. Uncover which citation sources are favored by AI models and how to enhance your community presence using forums. Eric shares tips on creating comprehensive guides, optimizing for conversational keywords, and the ongoing relevance of technical SEO and backlinks. Plus, find out how AI workflows can revolutionize your content production!

Eric Hsu, founder of Single Grain and co-host of the Marketing School podcast, shares insights on the evolving SEO landscape shaped by AI and innovative workflows. He highlights the significance of programmatic SEO and why retention is now more crucial than distribution. Hsu advocates for treating YouTube as a key search engine and emphasizes the power of agentic workflows to streamline tasks. He encourages marketers to adapt by leveraging new tools and maintaining consistency in content creation for long-term brand growth.