Leveling Up with Eric Siu

Discover a simple yet powerful SEO tweak that's driving AI citations and transforming online growth. Learn how declining clicks are a result of AI responses taking the spotlight. Creating clear H1s and concise bullet points is now essential for improving visibility with ChatGPT and others. Uncover insights on which pages to target first and how these optimizations can create a compounding authority effect. With the right strategies, watch your content get cited everywhere and reap significant business rewards!

Discover why the outdated B2B marketing tactics are failing and what strategies will dominate in 2026. AI adoption is crucial, with marketers encouraged to hire talent fluent in AI. Creator-led content is becoming essential, especially on LinkedIn, while traditional SEO is losing ground. There's a push for cross-platform authority and embracing B2B connected TV. Eric lays out actionable steps for leaders to adapt quickly and gain a competitive edge in the evolving landscape.

Discover how Google's AI Overviews are revolutionizing SEO and leaving many marketers in the dust. The podcast delves into the importance of AI-generated content and the new strategies for ranking well. Learn the impact of Google, ChatGPT, and Gemini on traffic dynamics. Key topics include building canonical pages, employing the skyscraper technique, and optimizing content format for AI extraction. Refreshing content strategically and focusing on trust signals are also discussed. Shift your approach from informational to transactional content to capture more traffic.

Discover innovative strategies for driving high-intent traffic using ChatGPT SEO. The discussion emphasizes leveraging bottom-funnel keywords and creating comparisons to capture buyers' intent. Learn the importance of citations from platforms like YouTube and Reddit, which can significantly boost your brand's visibility. Multimodal content is highlighted as essential for engaging diverse audiences. Additionally, tools for tracking brand mentions and citations are shared for maximizing ChatGPT's reach. It's a treasure trove of insights for marketers looking to stay ahead!

Discover how to create a fully functioning AI day-planner agent in just minutes without any coding! Learn how it can check your calendar, gather the latest marketing news, and send you a daily email summary. Eric Siu guides you step-by-step through the setup using familiar tools like Google Calendar and Gmail. He emphasizes the power of simplicity, suggesting that straightforward agents perform better than complex ones. Plus, explore what other automation possibilities await once you've built your foundation!

Dive into the world of AEO versus classic SEO and discover the secrets to ranking high in AI overviews. Learn about the importance of listicles and how to engage with relevant authors to increase visibility. Uncover which citation sources are favored by AI models and how to enhance your community presence using forums. Eric shares tips on creating comprehensive guides, optimizing for conversational keywords, and the ongoing relevance of technical SEO and backlinks. Plus, find out how AI workflows can revolutionize your content production!

Eric Hsu, founder of Single Grain and co-host of the Marketing School podcast, shares insights on the evolving SEO landscape shaped by AI and innovative workflows. He highlights the significance of programmatic SEO and why retention is now more crucial than distribution. Hsu advocates for treating YouTube as a key search engine and emphasizes the power of agentic workflows to streamline tasks. He encourages marketers to adapt by leveraging new tools and maintaining consistency in content creation for long-term brand growth.

AI is revolutionizing marketing, creating new roles and workflows. The best marketers thrive by embracing creativity, strategic thinking, and human psychology. Becoming an AI orchestrator is key to managing workflows effectively. As automation increases, staying agile and recognizing new distribution channels will be vital. Eric also emphasizes the importance of storytelling in marketing, an area robots can’t replicate. Continuous learning and high-agency behaviors will keep marketers ahead in this changing landscape.

Discover how Model Context Protocols are revolutionizing AI as a profit generator. Learn about automating conversion rate optimization experiments to boost sales. Hear about harnessing sales intelligence from calls to identify trends and revive lost deals with automated follow-ups. Explore the power of competitive ad tracking to refine your marketing strategy. Delve into scaling SEO content effortlessly while transforming complex reports into digestible insights. This discussion showcases the future of AI in driving business growth.

The debate on whether the AI bubble is about to burst ignites as insights reveal that AI is underused, not overhyped. The discussion highlights how real AI applications have saved businesses countless hours and generated significant revenue. Falling costs are driving adoption, and innovative uses like diagnostics show AI as a vital partner. Engineers find efficiency gains, with projects now needing fewer hands. As adoption accelerates, the podcast emphasizes that we are just beginning to explore AI's potential.