Leveling Up with Eric Siu

Fck It, Here's My $100M SEO Strategy

24 snips
Dec 30, 2025
This discussion reveals cutting-edge SEO strategies for high-earning brands. Discover the shift toward optimizing across multiple platforms like ChatGPT and YouTube, rather than just Google. Learn why maintaining brand sentiment is crucial and how programmatic SEO remains effective with human oversight. Eric highlights the power of content consolidation, updating, and strategic deletions to enhance visibility. Plus, effective techniques for AI Overview formatting and multi-platform content repurposing are shared to maximize reach.
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INSIGHT

Search Everywhere Optimization

  • SEO is now 'search everywhere optimization' spanning LLMs, YouTube, Reddit, LinkedIn and more.
  • You must optimize for multiple answer engines, not just Google, to stay visible.
INSIGHT

AI Overviews Favor Fresh Listicles

  • AI overviews and LLMs are reducing clicks while favoring recent, transactional listicle content.
  • Update content within ~12 months and produce listicle/transactional pages to appear in answer engines.
INSIGHT

Brand Signals Influence Answer Engines

  • Brand sentiment and external signals (reviews, citations, videos) carry more weight for answer engines.
  • Strong, consistent brand signals help content surface in both search and answer engines.
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