Leveling Up with Eric Siu Give Me 7 Minutes and I'll Tell You Why Your Marketing Isn't Working
Dec 24, 2025
Discover why your marketing might be failing with a deep dive into real website issues. A cold teardown of Amazon Photos reveals a bland headline that's hurting conversions. In contrast, Google Photos showcases compelling design and clarity in calls to action. Learn how thoughtful design fosters trust and boosts user comfort, while scattered messaging can quietly sabotage results. Uncover the common pitfalls like generic positioning and weak offers that cap business growth.
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Feature-First Messaging Falls Flat
- Amazon Photos' homepage leads with a bland feature claim that doesn't explain why users should care.
- Eric Siu argues differentiation must communicate emotional benefits, not just features.
Lower Friction Calls To Action
- Improve conversions by showing specific benefits, testimonials, and product examples.
- Replace high-friction signups with lower-friction actions to ease user onboarding.
Emotion Beats Features On Homepages
- Google Photos frames features as emotional experiences like "search feel like magic."
- That product journey immerses users and better drives app downloads than bland claims.