Kevin Espiritu, founder of Epic Gardening, shares how he transformed a humble gardening blog into a booming business. From mastering YouTube and SEO to making savvy acquisitions, Kevin breaks down the pivotal moments that fueled his explosive growth. If you're ready to learn the secrets behind scaling a successful brand, this episode is packed with golden insights you won't want to miss!
Watch the full interview here: https://youtu.be/5izuD7CdfBg
TIME-STAMPED SHOW NOTES:
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(00:00) The Journey from Gardening Blog to Successful Business
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(02:48) The Power of Wearing a Hat in Winning a Deal
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(08:01) The Meditative Nature of Gardening
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(13:58) The Role of Different Channels in Business Growth
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(15:49) The Impact of YouTube and SEO on Revenue
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(17:39) The Strategy of Acquiring Blogs for Growth
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(22:25) The Importance of Hiring a President for Scaling
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(27:02) Private Equity Support for Content-to-Commerce Models
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(30:48) Learning from Others and Acquiring High-Level Skills
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(31:47) The Parallels Between Poker and Business
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(34:37) Gardening as a Fulfilling Hobby and Homesteading
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(38:42) The Value of Long-Form Content and Building Relationships
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(52:07) Optimizing Health for Entrepreneurial Success
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