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Leveling Up with Eric Siu
15 Years of SEO Knowledge in 30 Minutes
Aug 21, 2024
Eric Siu, a seasoned SEO professional, shares invaluable insights from his 15 years in the industry. He discusses the balance between buying and building websites, emphasizing the creation of linkable assets for SEO success. Eric highlights the importance of user-focused content and the critical role of technical SEO. He also dives into the impact of AI-assisted content and the necessity of adapting strategies for a rapidly shifting digital landscape. Finally, he offers thoughts on measuring ROI and staying flexible for the uncertain future of SEO.
30:52
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Quick takeaways
- Acquiring existing websites can fast-track traffic and rankings, making it a practical strategy for marketers eager to expand quickly.
- Building high-quality, linkable assets enhances SEO performance, emphasizing the need for engaging content in the evolving digital landscape.
Deep dives
Adopting a Balanced SEO Approach
Utilizing both black hat and white hat tactics strategically can be beneficial. For example, instead of resorting to outdated black hat techniques like link wheels, focusing on establishing legitimate connections between reputable sites can yield sustainable success. This long-term mindset allows marketers to harness the effectiveness of some traditionally frowned-upon practices without compromising integrity. Embracing an open-minded perspective towards all SEO strategies will help marketers navigate the rapidly changing landscape of digital marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode