Leveling Up with Eric Siu
Do Hashtags Improve Visibility? Eric Siu Reacts Pt. 1
Jul 17, 2024
Entrepreneur and marketing expert Eric Siu discusses the power of faceless channels on Snapchat, the importance of community for entrepreneurs, and the challenges of running an agency. He also shares insights on monetizing audience through partnerships and the loneliness of entrepreneurship.
16:27
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Quick takeaways
- The significance of captivating content packaging and hooks for engaging viewers and driving success.
- Leveraging entrepreneur communities like YPO and EO for support, insights, networking, and overcoming the loneliness of entrepreneurship.
Deep dives
Importance of Content Hook and Packaging
The podcast stresses the significance of having a captivating content hook and packaging for successful performance. It emphasizes that the quality of the hook and how the content is presented greatly influence viewership. An example given is a comparison between two videos, where a captivating thumbnail with text overlay attracted 30 million views, highlighting the impact of effective packaging on engagement.
