Leveling Up with Eric Siu
This Will Get You More Customers Than 99% of Businesses
Jul 10, 2024
Marketing expert Eric Siu shares insights on nurturing leads not ready to buy immediately. Topics include personalized emails, strategic collaborations, building trust, and constantly shipping new products/services.
25:37
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Quick takeaways
- Nurturing the 60% of leads not ready to buy is crucial for conversion.
- Personalized outreach and engagement with potential leads increase conversion likelihood.
Deep dives
Nurturing the Audience: Engaging the Missing 60%
The key insight revolves around nurturing the 60% of potential leads that are not yet ready to buy. By focusing on engaging and providing value to this segment, businesses can stay top of mind and eventually guide them to conversion. Strategies include sharing educational content through various channels like podcasts, newsletters, and webinars to build relationships and trust over time.
