Leveling Up with Eric Siu
Lessons From Scaling My Podcasts to 100M+ Downloads
Jul 24, 2024
Discover podcasting wisdom from Eric Siu on building a loyal audience, evolving content formats, and standing out in a crowded market. Learn the importance of quality, boosting views on social media, and experimenting to find what works best.
11:20
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Quick takeaways
- Building an audience takes time; aim for three years to see significant results.
- Innovate and stand out to avoid listener churn; adapt content formats for freshness and variety.
Deep dives
Building Over Time and Evolving Content Format
The speaker discusses the importance of building an audience and business over time, noting that the magic number is three years to start seeing significant results. They highlight the need to constantly evolve the content format to avoid listener churn and maintain growth. An example provided is transitioning from shorter daily episodes to longer, topical episodes linked to the news cycle.
