Leveling Up with Eric Siu
How I Plan To Buy Agencies With The Rise of AI
May 29, 2024
Eric Siu explores AI's impact on advertising M&A, emphasizing strategic thinking, top talent, due diligence, and AI's effect on agency models. He discusses the crawl-walk-run approach to AI implementation and the changing agency business model. Learn more about successful M&A strategies in the digital age.
33:25
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Quick takeaways
- Emphasizing due diligence in M&A deals ensures alignment with values and long-term success.
- Maintaining top talent bar and strategic thinking is crucial for successful acquisitions amidst AI's impact on agency models.
Deep dives
AI Threat and M&A Strategy
The podcast discusses the conundrum faced when considering acquisitions amid the looming threat of AI. It highlights the importance of understanding the impact of AI on job loss and how it influences acquisition strategies. The host shares personal insights on the need for deep due diligence while acquiring agencies to ensure alignment with values and long-term success. Lessons learned from past mistakes emphasize the significance of considering founders' roles, conducting thorough vetting, and maintaining a high talent bar.
