The P.T. Entrepreneur Podcast

Dropping another nugget from our Mastermind event, and this is a big one I wish someone had told me when I was starting out: earn the right to start a second project. So many of us, myself included early on, get shiny object syndrome. You start your cash practice, and then you're immediately thinking about online courses, digital products, multiple revenue streams. Here's the deal: splitting your focus like that when your primary business isn't yet self-sufficient is a recipe for slowing yourself down, or worse, mediocrity in both. We talk about the allure of "passive" digital income and why it's often harder than it looks. Before you dive into a second venture, build your first one to a point where it can largely run without you. Focus, build, systemize, then diversify. 🔑 Key Takeaways: Focus is Your Superpower: Splitting your attention between multiple new ventures significantly slows down progress in all of them. Earn the Right: Build your primary business (e.g., your cash practice) to a point where it's systemized and can run largely without your day-to-day involvement before starting a second significant business. Digital Isn't Always Easier: Creating and selling successful digital products often requires massive traffic and isn't the "easy passive income" it's sometimes portrayed to be. It's often harder than a brick-and-mortar business. One 10X vs. Two 1X: Concentrated effort on one business can yield a 10X outcome. Splitting that effort often results in much less than half the outcome for each. 🧠 Pro Tip: Before you even think about starting that online course or second business, get your primary cash practice to a place where you've significantly reduced your own clinical hours because you've successfully hired and systemized. That freed-up time and stable base is what allows you to then explore other opportunities effectively. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Still buzzing with excitement and lessons from our recent mastermind event in Atlanta. We're all about tactical, actionable stuff you can implement right away, not just theory. Today, I'm hitting on a big one I saw over and over, especially with newer practice owners: this urge to be a jack-of-all-trades, trying to master multiple niches at once. You're a runner, but you want to be the CrossFit guru. You're a swimmer, but you're eyeing that CrossFit market. My message? Stop. Double down on your strength, that one niche where you have inherent credibility and a real passion. That's where the magic happens, and it doesn't limit you; it actually expands your reach. 🔑 Key Takeaways: Stop Spreading Yourself Thin: Early on, resist the urge to become a subject matter expert in a dozen different niches. Double Down on YOUR Niche: Identify that one group you genuinely connect with, have credibility with, and can really help. Then go all in on serving them. Specialization Breeds Referrals: When you crush it for your core niche, they become your biggest advocates and will send friends and family your way, even if they aren't in that specific niche. Be the Go-To, Not the Generalist: If you try to be everything to everyone, you end up being the expert for no one. Focus makes you the recognized authority. 🧠 Pro Tip: Once you've identified that niche you love and can dominate, immerse yourself. Join their groups, go to their events, create content specifically for them, both online and in person. Talk their language. Your ideal clients will flock to you. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Joined by Yves and Jerred, a little brain-dead after our two-day live mastermind event here in Atlanta. We just wrapped up and wanted to share some big takeaways while it's fresh. Man, it's incredible to see the growth – from 7 people in 2017 to 68 this year. We're diving into the power of getting the right people in a room, the energy, and the insane brainpower. We talk about the vetting process, the importance of an abundance mindset, and why we exclude big egos. Plus, we're spilling on a cool new thing we did with colored name tags based on revenue (it's a game-changer for motivation!) and the magic of structured hot seats for problem-solving. It's all about tangible results and supporting each other. 🔑 Key Takeaways: The Power of the Right Group: Surrounding yourself with motivated, like-minded entrepreneurs who share openly is incredibly powerful. The quality and vetting of individuals in a mastermind are crucial. Gamification & Accountability: Visual progress markers (like our colored name tags for revenue milestones) and accountability structures significantly increase goal achievement. People are motivated by seeing progress and healthy competition. Focused Problem Solving: Structured hot seats, where a group focuses on one person's problem, can provide immense clarity and actionable solutions that are hard to see when you're "in it." Abundance Mindset is Key: A group culture of sharing best practices and genuinely wanting others to succeed creates an environment where everyone grows. Scarcity has no place. Focus Beats Distraction: Entrepreneurs often see many opportunities, but true progress comes from focusing on the one thing that will gain momentum. Accountability helps maintain that focus. 🧠 Pro Tip: If you're an entrepreneur, especially in the cash-based or performance PT space, don't wait until your business is "successful" to invest in high-level mentorship or a mastermind. The insights and accountability are what help you get there faster and with less stress. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Got a real talk episode for you today. We all think we're pretty awesome clinicians, right? But what if I told you, you're probably not as awesome as you think you are when it comes to the stuff that really builds a bulletproof practice? Too many of us are chasing new patients, new patients, new patients. That's only 10% of the game. The other 90%? It's your service, your product, the experience you give people. We're talking about being the Chipotle of PT, focusing on delivering something so damn good, people can't help but talk about it, instead of just throwing money at ads. This one's about the little things that make a massive difference. 🔑 Key Takeaways: New Patients Aren't Everything: Chasing new leads is only a fraction of success. The real gold is in your backend service and the experience you deliver. Be Chipotle, Not a Marketing Machine: Focus on a world-class product and service that gets people talking, rather than just outspending competitors on ads. Little Things, Big Impact: Using names, timely follow-ups, doing what you say you'll do, and always being on time, these details build trust and loyalty. They're often free! Consistency is Your Superpower: Deliver an A+ experience for every patient, every time. Treat everyone like they're your most important client. Word-of-Mouth Wins: A killer experience turns patients into your best marketers. If referrals dip, look at your service. 🧠 Pro Tip: Always do what you say you're going to do. If you tell a patient you'll send their homework email by end of day, get it done. Don't let it slide. That follow-through, or lack thereof, speaks volumes about your professionalism and respect for their time. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I'm tackling a big one: bringing on your first staff PT. This came up with one of our Mastermind members, and it's a hurdle for a lot of practice owners. That first hire is always the scariest, right? The unknown. We're diving into the common fear: "Will I have enough work for them?" and flipping that script. Your new hire isn't just a cost; they're an asset, another rep for your brand, another person to do marketing and networking. But you gotta set it up right. We'll talk about consistent marketing systems, cash flow, and the absolute necessity of investing time in training both clinically and in business skills. Don't make the mistake of hiring and then being too busy to support them. 🔑 Key Takeaways: Your First Hire is an Asset, Not Just a Cost: They represent your brand and can help with marketing and networking, not just see patients. Consistent Marketing is Key: Before hiring, ensure you have a repeatable system (in-person and digital) for bringing in new patients. Cash Flow and Planning: Make sure you have the cash flow to support a new hire and a clear plan for how they will contribute to the business's growth. Invest Time in Training: Don't just throw a new PT into the fire. Dedicate time to train them clinically and in business development to ensure their success and, by extension, yours. Don't Get Stuck in Roller Coaster Marketing: If you're constantly hustling for new patients, then getting swamped, then hustling again, a new hire can help smooth out that inconsistency if managed correctly. 🧠 Pro Tip: The mistake I see over and over is bringing someone on and spending no time with them. You have to create the time to train that person effectively and support them. Their success is your success. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan"

Today, we're not just talking business, we're talkin' MATH. Yeah, the marketing math that can make or break your practice when it comes to paid ads. Sick of throwing money at Facebook and hoping for the best? I'm breaking down exactly what numbers you gotta track, cost per lead, show rates, all that good stuff, so you can see if those ads are actually bringing in cash, or just draining your bank account. We're talking turning one dollar into seven, eight, even nine bucks back. Time to get predictable with your growth, people! 🔑 Key Takeaways: Don't fly blind with your paid ads. You absolutely need to know your numbers: cost per lead, cost per acquisition, and your conversion rates. This is how you make smart, profitable decisions. When you nail down your marketing math, that ad spend stops being an 'expense' and becomes a serious 'investment'. We're talking potential for a 7x to 9x return on every dollar you put in! 🧠 Pro Tip: Dig deeper than just the first visit. Track how many of those discounted offer folks convert to a full plan of care, and even how many refer friends. That's where you see the real lifetime value and the true power of your marketing funnel. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

So, I jumped on a sales call the other day, something I haven't done in a while, and it got me thinking. That whole "we're one on one" pitch? It's not the magic bullet it used to be. Lots of folks are doing one on one now. If that's your main differentiator, along with "we do dry needling" or "we have BFR," you're heading towards becoming a commodity. And when you're a commodity, it's a race to the bottom on price. We're diving into why you gotta go deeper, connect with people on their real problems, and deliver an experience that truly sets you apart, not just a list of services. 🔑 Key Takeaways: Just saying you offer "one on one care" or specific modalities like dry needling isn't enough to stand out anymore; these are becoming standard and can make your service a commodity. To avoid competing on price, you must differentiate by deeply understanding your patients' motivations, their "why," and by delivering an exceptional customer experience that makes them feel truly valued. 🧠 Pro Tip: Shift your positioning from a technician offering specific services to a long term consultant for an active, enjoyable life. Focus on the invaluable knowledge and guidance you provide, not just the tools you use. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

We're diving into TIME today. You think you're busy now? Wait 'til you're really in the thick of it with your own practice or a couple of kids. I'm breaking down how to stop wasting time on stuff that doesn't matter and actually get organized. We'll cover how to track your time honestly, block out what's important, and actually stick to it, so you can get more done and stop feeling so damn overwhelmed. This isn't just about managing time; it's about managing your energy and focus to build something great. 🔑 Key Takeaways: Be brutally honest with yourself: track your time for a week to see where it's *really* going. You'll likely find a lot of wasted minutes (or hours!) on social media and TV. Block out time for your most important tasks, the ones that actually drive your career or business forward. Treat these blocks like non negotiable appointments. When you've blocked time for a specific task, actually do that task. Don't let "resistance" (like suddenly needing to fold laundry) derail you from focused, meaningful work. 🧠 Pro Tip: Read "The War of Art" by Steven Pressfield. It's a game changer for understanding and overcoming procrastination and the "resistance" that stops you from doing the important, uncomfortable work. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I was just down in Chattanooga and hit up Rock City, pretty cool spot. But get this, back in the 1930s, the founder got this place famous by hiring a guy to paint "See Rock City" on 900 BARNS. Nine hundred! Talk about getting your message out there. It really drives home a point: if people don't know who you are, they can't come see you. We gotta be doing our own version of barn painting, constantly getting in front of people with valuable stuff, not just hoping they stumble upon us. 🔑 Key Takeaways: If nobody knows you exist, they can't become your patient. Consistent marketing and brand awareness are non negotiable, just like those 900 barns were for Rock City. Advertising is perpetual. You can't just do it once and expect results forever. You have to constantly stay visible and provide value because people forget quickly. Modern "barn painting" means consistently creating and sharing valuable content (podcasts, social media, blogs) to build relationships and stay top of mind, rather than just spamming ads. 🧠 Pro Tip: Identify your "barns." What are the modern equivalents for you? Is it your podcast, your email list, your local workshop? Focus on consistently showing up there with helpful information to attract your ideal clients. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Got inspired by my buddy Shante Cofield to lay out my own entrepreneurial timeline. We're talking about those moments, those people, like Andrew Bennett hitting me with some tough love in PT school, Carrie Store letting me chase my passion in the Army, Kelly Starrett opening my eyes to a new way of thinking, and Jeremy Houser giving me that final nudge. It's wild how these seemingly small interactions can steer your whole path. This is my journey from military PT to launching Athletes' Potential and everything in between. It's about recognizing those pivotal points and the folks who helped shape where you are today. 🔑 Key Takeaways: Don't dismiss tough feedback or seemingly small interactions. My internship director, Andrew Bennett, calling me arrogant and handing me "The Go-Giver" was a massive turning point, even if I resisted it at first. Supportive leaders who recognize your passions and let you run with them are invaluable. Carrie Store in the Army allowed me to dive deep into movement and strength and conditioning, which was huge for my development. Your entrepreneurial journey is often about chasing momentum. Recognize what drives you and the people or experiences that push you forward; these are the building blocks of your path. 🧠 Pro Tip: Take some time to reflect on your own timeline. Who were the key people? What were the pivotal experiences? Understanding your journey and being grateful for those who helped you can give you serious clarity and motivation. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan