EP241 | Earn The Right To Start A Second Business

Dropping another nugget from our Mastermind event, and this is a big one I wish someone had told me when I was starting out: earn the right to start a second project. So many of us, myself included early on, get shiny object syndrome. You start your cash practice, and then you're immediately thinking about online courses, digital products, multiple revenue streams. Here's the deal: splitting your focus like that when your primary business isn't yet self-sufficient is a recipe for slowing yourself down, or worse, mediocrity in both. We talk about the allure of "passive" digital income and why it's often harder than it looks. Before you dive into a second venture, build your first one to a point where it can largely run without you. Focus, build, systemize, then diversify.

🔑 Key Takeaways:

• Focus is Your Superpower: Splitting your attention between multiple new ventures significantly slows down progress in all of them.
• Earn the Right: Build your primary business (e.g., your cash practice) to a point where it's systemized and can run largely without your day-to-day involvement before starting a second significant business.
• Digital Isn't Always Easier: Creating and selling successful digital products often requires massive traffic and isn't the "easy passive income" it's sometimes portrayed to be. It's often harder than a brick-and-mortar business.
• One 10X vs. Two 1X: Concentrated effort on one business can yield a 10X outcome. Splitting that effort often results in much less than half the outcome for each.

🧠 Pro Tip: Before you even think about starting that online course or second business, get your primary cash practice to a place where you've significantly reduced your own clinical hours because you've successfully hired and systemized. That freed-up time and stable base is what allows you to then explore other opportunities effectively.

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