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The P.T. Entrepreneur Podcast

Latest episodes

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Apr 3, 2025 • 12min

Ep803 | How To Get More Word Of Mouth Referrals

In this episode, Doc Danny—founder of Physical Therapy Biz—dives into one of the most underutilized yet powerful tools for clinic growth: referrals. If you’re hoping referrals just show up without a system in place, you're leaving serious money and momentum on the table. Damon breaks down exactly how to generate consistent, high-quality referrals by optimizing the client experience and building a simple, scalable strategy to drive word-of-mouth growth. 🔑 Key Takeaways: ✔️ Deliver Results and Experience – Outcomes matter, but the feeling patients walk away with matters just as much. If they’re not talking about you, one of those two is broken. ✔️ Ask the Right Way at the Right Time – Don’t wait. Prompt your clients for referrals during emotional highs—after a breakthrough or big milestone. ✔️ Make It Easy (and Worth It) – A simple, win-win referral program can snowball your client base. Offer a free eval for their friend, and a free visit for them if it turns into a plan of care. 📈 The best clinics don’t hope for referrals—they engineer them. Build a flywheel that grows your business month after month by asking, delivering, and rewarding. 💬 “You feel awkward asking for referrals? You know what’s worse? A business that doesn’t grow.” 🔥 Want to implement this system? We help you dial in your sales, marketing, referrals, and ops—so you grow faster and work less. 🗓️ Book a free strategy call: physicaltherapybiz.com 🚀 Try Clare AI for free → MeetClaire.ai
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Apr 1, 2025 • 22min

Ep802 | Three Drop Off Points That Are Killing Your Clinic

In this tactical episode, Doc Danny breaks down the three key drop-off points in your clinic that are quietly crushing your growth. If you’ve been focused only on plan of care conversion, you're missing the bigger picture—and leaving thousands on the table. Danny walks through the full client journey and shows you exactly how to tighten up your systems to increase revenue, boost patient outcomes, and build long-term continuity. 🔑 Key Takeaways: ✔️ Conversion – Get clear on the real reason they’re in your office, not just the pain. ✔️ Completion – Symptom relief ≠ the end. Educate clients early on why they must finish. ✔️ Continuity – Give them a path to stay strong, mobile, and pain-free for life—and build predictable monthly revenue for you. 🎯 Whether it’s manual therapy, remote coaching, or small group training—you need something people can ascend into after their plan of care. 🧠 “Amateurs focus on the front end. Pros track the whole system.” Which clinic do you want to be—the one with 12 continuity clients or 36? 💡 Inspired by this episode? Share it with a fellow clinician and leave a review to spread the message. 🔹 Want help improving these systems? Book a free strategy call: physicaltherapybiz.com 🚀 Try Clare AI for free → MeetClaire.ai
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Mar 27, 2025 • 14min

Ep801 | How One Patient Interaction Changed My Business

In this episode, Doc Danny shares a powerful story from the early days of his clinic that completely changed how he views client care. After proudly boasting about his low visit average, a 50-year-old marathoner sat him down and explained exactly why she wanted ongoing care—and how he was missing the bigger picture. 🔑 Key Takeaways: ✔️ Stop chasing the lowest visit average – You’re not winning by rushing clients out the door. ✔️ People want a guide – Especially when they have big physical goals. Be that person. ✔️ Ask better questions – “What do you want to do now that you’re out of pain?” can change lives. ✔️ Performance care = recurring revenue – And happier clients who stick around. ✔️ Don’t wait to learn the hard way – Build this into your process from day one. 🎯 Whether it’s helping someone run a marathon in all 50 states, row across the Atlantic, or hike across Ireland—your business can be a launchpad for big dreams. 💡 Inspired by this? Share it with a fellow clinician and leave a review to spread the message. 🔹 Ready to build a practice that helps people beyond pain? Book a strategy call: physicaltherapybiz.com 🚀 Try Clare AI for free → MeetClaire.ai
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Mar 25, 2025 • 50min

Ep800 | What I Wish I Knew 10 Years Ago: Business and Life at 40

In this powerful episode, Doc Danny reflects on his journey from military PT to business owner, sharing the 10 most important lessons he’s learned since starting his first clinic a decade ago. Whether you're just launching or years into your practice, this episode will hit home. 🔑 Key Takeaways: ✔️ Comparison is the thief of joy – Focus on your path, not someone else's curated highlight reel. ✔️ Progress > Perfection – You don’t need the whole roadmap. Just know your direction and move forward. ✔️ Your kids don’t care how much money you make – They care if you’re there. Time and presence matter more than income. ✔️ Take care of your health – You’re your greatest asset. Don’t sacrifice your physical or emotional well-being for the grind. ✔️ Wolves don’t concern themselves with the opinions of sheep – Stop letting fear of judgment hold you back from taking big swings. ✔️ Delay gratification early on – Live below your means to build a strong financial foundation and reinvest in your business. ✔️ But don’t wait forever – Experiences matter. Use money to create memories with people you love now. ✔️ Cash flow is king – High revenue doesn’t mean success. Profit and cash in your pocket are what allow freedom. ✔️ Recurring revenue = freedom – Build a model where clients stick around. Predictability lowers stress and improves growth. ✔️ Live a full life, not just a profitable one – Success isn’t just revenue; it’s health, relationships, impact, and freedom. 🎁 Danny’s 40th birthday lesson? Time is limited. Use your business as a tool to create a life you love—with the people who matter most. 💡 Inspired by this episode? Share it with a friend and leave a 5-star review to help more clinicians live life on their terms. 🔹 Want help designing your ideal business and life? Book a free strategy call at physicaltherapybiz.com 🚀 Try Clare AI for free → MeetClaire.ai
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Mar 20, 2025 • 13min

Ep799 | The Power Of The First Phone Call

🎙️ In this episode, Doc Danny breaks down why the first phone call can make or break your practice’s success. Whether you’re handling these calls yourself or training a front desk team, how you communicate matters. Key Takeaways: ✔ Sell the destination, not the journey – Patients care about getting back to their life, not clinical features. ✔ Founders convert better – Clinic owners typically convert 80-90% of calls, while staff convert around 60-70%. ✔ Price sensitivity drops when trust increases – Understanding why a patient wants care improves compliance and willingness to pay. ✔ Train your team – If handing off calls, role-play, share patient success stories, and teach them how to ask the right questions. 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀 🔹 Try Clare AI for free → MeetClaire.ai 👉 Want to improve patient conversions? Book a free strategy call at physicaltherapybiz.com and learn how to optimize your sales process!
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Mar 18, 2025 • 26min

Ep798 | Danny Matta...Who's This Guy?

🎙️ In this episode, Doc Danny shares his journey from military physical therapist to building a thriving cash-based practice and ultimately helping over 1,000 clinicians start, grow, and scale their own businesses. He breaks down the key lessons, the hard pivots, and the mindset shifts that took him from clinician to business owner to educator. Key Takeaways: ✔ Military Training & Autonomy – How working as a brigade PT shaped his performance-first approach. ✔ The Cash-Based Pivot – Why he left the Army and launched a cash practice while teaching for The Ready State. ✔ From Side Hustle to Full-Time Success – How his clinic outgrew his expectations and became the foundation for PT Biz. ✔ Helping Clinicians Scale – The origins of PT Biz, the Cash-Based Field Manual, and why over 250 clinics work with his team today. ✔ Your Business Growth Bottleneck – Why becoming a better business owner is the key to scaling your impact and income. 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀 🔹 Try Clare AI for free → MeetClaire.ai 👉 Want to grow your cash-based practice faster? Book a free strategy call with our team at physicaltherapybiz.com and find out how we can help!
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Mar 13, 2025 • 13min

Ep797 | The Easiest Way To Add 50K In Recurring Revenue To Your Clinic

In this episode, Doc Danny breaks down a proven strategy to add $50K+ in recurring revenue to your clinic—without chasing new patients every month. By implementing small group training, you can create consistent income, improve patient retention, and maximize your existing space. Key Takeaways: ✔ Small group training is the easiest way to add predictable revenue while keeping past patients engaged. ✔ A simple two-day-per-week program with just 12 participants at $400/month generates $57K/year. ✔ Retention is high—patients stick around for years, creating stability for your clinic. ✔ This model helps offset rent & overhead costs while allowing clinicians to coach in a new, engaging way. 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀 🔹 Try Clare AI for free → MeetClaire.ai 👉 Want to implement this strategy in your practice? Visit physicaltherapybiz.com to book a call with our team and see how we can help!
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Mar 11, 2025 • 37min

Ep796 | 200 Clinic Owners - 2 Days

In this episode, Doc Danny recaps the most impactful PT Biz Mastermind event yet—held at Truist Park in Atlanta. With over 200 clinic owners from across the country, this event revealed key trends shaping the future of physical therapy business. Key Takeaways: ✔ Cash-based PT clinics are scaling bigger than ever, with real exit strategies becoming more common. ✔ AI isn’t replacing PTs—but it’s eliminating time-wasting tasks like documentation. Check out meetclaire.ai for a glimpse into the future. ✔ Economic uncertainty is real, and small businesses need to adapt. Learn how to position your clinic for stability and growth. ✔ The power of in-person connection—entrepreneurship is lonely, but the right community helps you grow faster and stay motivated. Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn how to scale your PT practice 🔹 Try Clare AI for free → MeetClaire.ai 🔹 Book a Free Business Audit Call → Schedule Here 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT!
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Mar 6, 2025 • 9min

Ep795 | The Importance of Compounding Schedules

In this episode, Doc Danny reveals a key metric that separates slow-growing clinics from thriving ones—continuity visits. If your new hires are struggling to fill their schedules, you’re likely missing a recurring revenue strategy that builds sustainable patient flow. Learn how to get 50-60% of your visits from returning patients and scale your clinic faster. Key Takeaways: ✔ Clinics with 50-60% continuity visits grow 3-4x faster ✔ Tracking & improving recurring visits reduces reliance on new patients ✔ Every patient you retain helps fill your next hire’s schedule faster ✔ If you’re only seeing patients 3x on average, you’re working too hard to stay afloat ✔ Stop the "eat what you kill" model & create long-term stability Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn how to scale your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Business Assessment → Schedule Here 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT!
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Mar 4, 2025 • 38min

Ep794 | The New Staff Retention Playbook

In this episode, Doc Danny shares the ultimate playbook for staff retention in your PT clinic. High turnover slows growth, disrupts culture, and creates a frustrating cycle of hiring and training. Learn how to keep your team happy, engaged, and committed by structuring better pay, benefits, culture, and growth opportunities. Key Takeaways: ✔ Turnover happens—but you can minimize unnecessary losses ✔ Pay stability > risky performance-based structures ✔ Healthcare is the #1 benefit employees value most ✔ A strong culture makes people want to stay & recruits top talent ✔ Growth opportunities keep high-performers engaged Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn how to grow your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Call with Our Team → Schedule Here 💡 If you enjoyed this episode, leave a 5-star review and share it with a fellow PT!

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