EP237 | Bringing On Your First Staff PT

I'm tackling a big one: bringing on your first staff PT. This came up with one of our Mastermind members, and it's a hurdle for a lot of practice owners. That first hire is always the scariest, right? The unknown. We're diving into the common fear: "Will I have enough work for them?" and flipping that script. Your new hire isn't just a cost; they're an asset, another rep for your brand, another person to do marketing and networking. But you gotta set it up right. We'll talk about consistent marketing systems, cash flow, and the absolute necessity of investing time in training both clinically and in business skills. Don't make the mistake of hiring and then being too busy to support them.

🔑 Key Takeaways:

• Your First Hire is an Asset, Not Just a Cost: They represent your brand and can help with marketing and networking, not just see patients.
• Consistent Marketing is Key: Before hiring, ensure you have a repeatable system (in-person and digital) for bringing in new patients.
• Cash Flow and Planning: Make sure you have the cash flow to support a new hire and a clear plan for how they will contribute to the business's growth.
• Invest Time in Training: Don't just throw a new PT into the fire. Dedicate time to train them clinically and in business development to ensure their success and, by extension, yours.
• Don't Get Stuck in Roller Coaster Marketing: If you're constantly hustling for new patients, then getting swamped, then hustling again, a new hire can help smooth out that inconsistency if managed correctly.

🧠 Pro Tip: The mistake I see over and over is bringing someone on and spending no time with them. You have to create the time to train that person effectively and support them. Their success is your success.

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