EP233 | Advertising Lessons From The 1930's

I was just down in Chattanooga and hit up Rock City, pretty cool spot. But get this, back in the 1930s, the founder got this place famous by hiring a guy to paint "See Rock City" on 900 BARNS. Nine hundred! Talk about getting your message out there. It really drives home a point: if people don't know who you are, they can't come see you. We gotta be doing our own version of barn painting, constantly getting in front of people with valuable stuff, not just hoping they stumble upon us.

🔑 Key Takeaways:

• If nobody knows you exist, they can't become your patient. Consistent marketing and brand awareness are non negotiable, just like those 900 barns were for Rock City.
• Advertising is perpetual. You can't just do it once and expect results forever. You have to constantly stay visible and provide value because people forget quickly.
• Modern "barn painting" means consistently creating and sharing valuable content (podcasts, social media, blogs) to build relationships and stay top of mind, rather than just spamming ads.

🧠 Pro Tip:

• Identify your "barns." What are the modern equivalents for you? Is it your podcast, your email list, your local workshop? Focus on consistently showing up there with helpful information to attract your ideal clients.

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