The P.T. Entrepreneur Podcast

Had a patient come in today, perfect example of what I call the "catch and release" strategy. Two months ago, she chose an in-network clinic over us. We still sent her some helpful shoulder exercises. Guess what? She had a terrible experience, got no better, and today she walked into our office, bought a package, and is super stoked. We're talking about why letting them experience the "other side," while still providing value, can turn folks into your most loyal, best-referring clients. 🔑 Key Takeaways: When a potential patient chooses an in-network option, don't just let them go. Send them some valuable, low-hanging fruit exercises for their issue. This is the "catch and release." Many patients who experience a high-volume, impersonal in-network clinic will realize the value of your service and return, often becoming your best, most appreciative, and highest-referring clients. Consistent follow-up with those "released" patients is crucial. A simple check-in after 4-6 weeks can bring 25% more patients back through your door. 🧠 Pro Tip: Create simple exercise templates for common conditions (shoulder, back, knee). When someone opts out, send the relevant one. It's a low-effort, high-impact way to provide value and keep the door open. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

So, last week a patient told me, unsolicited, that we've created the best healthcare customer experience she's ever had. That's not by accident, people! We've spent a ton of time on this. The cool part? A lot of what makes a killer experience doesn't cost a dime. I'm diving into five simple, super effective ways you can up your game and make your patients feel like a million bucks, whether you're a solo act or have a team. These are the things that turn patients into raving fans and referral machines. 🔑 Key Takeaways: Speed of response is non negotiable. Get back to inquiries and patient questions FAST. It shows you care and sets you apart immediately. Clarity is king. Pre-frame their entire journey, explain what to expect at each step, and then reinforce it all with a detailed follow up email outlining their plan and homework. Personal connection counts. Always greet patients by name, ask about their lives beyond their injury (family, hobbies, pets), and thank them for their time. These small touches build huge trust. 🧠 Pro Tip: That follow up email after the first visit is pure gold. Clearly outline what you found, your plan, their homework, and how to reach you. It answers questions before they're asked, keeps spouses informed, and dramatically boosts confidence in your care. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

End of the year can get a little slow in the cash practice game, but I've got a couple of killer, simple strategies to pump an extra 5 to 20 grand into your business, like, today. We're talking FSA specials and tapping into that programming or nutrition coaching skill set you've got. These are quick wins, leveraging folks who already know, like, and trust you. Let's get that cash flow lookin' healthy for the holidays. 🔑 Key Takeaways: Run an end of year FSA special. Offer a limited number of discounted packages for clients to use up their flexible spending account dollars before they expire. Launch a limited spot offer for remote training or nutrition programming to your existing client base. This can create quick cash and recurring revenue. Don't neglect your past clients. They already trust you and are often willing to continue working with you if you provide valuable ongoing services. 🧠 Pro Tip: Always put a number on your special offers (e.g., "only 10 spots available" or "5 packages at this price"). Scarcity drives action and makes your offer feel more exclusive. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth pla

Look, entrepreneurship is a freaking roller coaster. If you think it's all smooth sailing and Bentley's, you're in for a rude awakening. Adversity isn't an "if," it's a "when." Today, we're talking about what to do when things ain't working, when you feel stuck, and when the business is kicking your butt. I'm laying out how to take extreme ownership, embrace the discomfort because that's where growth happens, and how to take that 30,000 foot view to figure out your next move. This path ain't for everyone, but if it's for you, these struggles are what make you stronger. 🔑 Key Takeaways: You chose this path. Take extreme ownership of the problems. It's your fault, so you're the one who has to fix it. Embrace the discomfort. Stress equals growth. The challenges and setbacks are where you learn the most and develop the skills to handle more complex problems down the road. Take a 30,000 foot view. When things are tough, step back. Analyze the situation, identify what you're learning, define your key performance indicators, and create a plan to solve the problem. 🧠 Pro Tip: The problems you face as an entrepreneur are rarely unique to you. Others have faced similar challenges. Don't be afraid to seek out mentorship or a community of like minded business owners to learn from their experiences and get support. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Just wrapped up some quarterly planning with Ashley, and man, it's a game changer. If you're not doing this for your business, you're missing out on serious clarity and growth. We're breaking down how to plan for success by focusing on three key areas: marketing for lead gen, sales and fulfillment, and that all important retention and recurring revenue. Stop just chasing new patients and start building a more stable, less stressful business. It's like eating an elephant, one bite at a time. 🔑 Key Takeaways: Break down your business planning into three core areas: Marketing (new patient acquisition), Sales/Fulfillment (conversion and delivery of service), and Retention (recurring/reoccurring revenue). Don't just focus on new patient volume. Optimizing your sales process, pricing, and patient experience (the middle chunk) can often double your revenue with existing lead flow. Develop retention strategies and continuity options (like biannual check-ins, ongoing coaching, or programming) to stabilize your business and reduce reliance solely on new patients. 🧠 Pro Tip: Reverse engineer your annual goals into quarterly, then monthly, actionable steps. Assign specific tasks and KPIs to yourself or your team to ensure you stay on track. Clarity on the small steps makes the big goals achievable. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

On this episode, we're talking about a game changer: why your practice needs to be about way more than just new patients. We're breaking free from that constant churn and looking at smarter ways to build your business. I dive into why relying only on that new patient treadmill is a stressful way to operate. We explore solid strategies to add other revenue streams using the skills you already have. Think corporate workshops and wellness programs, specialized coaching for athletes or specific goals, and even digital programming like custom training plans, nutrition coaching, or those niche programs that really set you apart. It's all about creating more stable, recurring revenue and giving your team diverse, engaging work. 🔑 Key Takeaways: Constantly chasing new patients is a stressful business model; diversifying with recurring revenue streams brings stability and predictability. Your existing clinical expertise can be packaged into valuable offerings like corporate wellness, specialized performance coaching, and various digital programs. Don't overlook your past patients; they often need and want ongoing support, representing a significant opportunity for continued service and revenue. 🧠 Pro Tip: Take a step back and inventory your unique skills and what you truly enjoy doing. Then ask yourself, "What else can I offer the people I've already helped, or new audiences, beyond traditional patient care?" You might be sitting on a goldmine of opportunity. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

We're talking workshops today, one of my favorite topics. If you're not doing them, you should be. But there's one massive mistake I see people making that kills their conversion. The biggest issue? PTs try to teach stuff that's way too complex. You're trying to show how smart you are, but you just end up confusing people. The goal of a workshop isn't to flex your PT knowledge; it's to give people a quick win, show them you can make a positive change in their body fast, and build trust. Keep it simple, make it fun, and demonstrate results. 🔑 Key Takeaways: Stop trying to over educate attendees in workshops; keep explanations simple, like at a fifth grade level. Focus on providing quick, tangible wins and positive changes, even if they are transient, to build trust and demonstrate your ability to help. The main goals of a workshop are for attendees to have a good time and to see that you can help them make positive changes quickly. 🧠 Pro Tip: Instead of teaching complex corrective exercises, use simple self release techniques or mobility drills with clear test retest components. Show them you can help, don't just tell them how smart you are. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Just got back from our staff retreat, and man, it was a game changer. I'm dishing out the three biggest takeaways from our time away that you NEED to hear if you're serious about building a team that actually gives a damn and a practice that crushes it. We're talking real culture, why fun isn't a luxury, and making sure your team knows where the hell the bus is going. 🔑 Key Takeaways: Culture Isn't Fluff, It's Everything: You can't just talk about good culture; you gotta live it. Lead from the front, embody your values, or watch it crumble. Fun Fuels the Fire: Think staff events are a waste of cash? Think again. Real connection and good times outside the clinic are vital for a strong, cohesive team. Clarity is King (Know Your Destination): Make damn sure your team knows the mission, the vision, and where the company is headed. If they don't know the destination, they'll jump off the bus. 🧠 Pro Tip: Don't just tell your team what to do; explain why it matters. Connect their work to the bigger mission. People stick around when they feel like they're part of something significant, not just collecting a paycheck. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Just wrapped up our Blueprint Live Event, and man, my brain is buzzing. We dove deep into what it takes to build a killer cash practice, and I'm pulling out the three biggest gems for you guys. Whether you're just starting or stuck in a rut, this is gold. We saw a lot of new cash practitioners, mostly in that 0 to $8k/month range, trying to break through. We hit sales, marketing, systems, and finance. The goal? Get a clear plan to grow. 🔑 Key Takeaways: Guts to Start, Plan to Grow: Starting is ballsy, but without intentional planning and structure, your business will eat you alive. You gotta make time to work ON the business, not just IN it. Don't Forget Your Tribe: Everyone's chasing new patients, but your existing and past clients are a goldmine. It's way cheaper and easier to reactivate them than to find new ones. Stop discharging people from your ""ice cream shop""! Everyone Needs a Coach: You can't see your own blind spots when you're deep in the trenches. Getting outside eyes, support, and accountability is how you make exponential leaps, not just grind yourself into dust. 🧠 Pro Tip: Invest in your own business and yourself first. That 8% stock market return? We see mastermind members getting 580% ROI in year one. Stop trying to figure it all out alone; leverage other people's knowledge and experience. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Danny Matta here, rollin' in the truck with Jerred and Yves, and we got into a killer discussion about PRICING. It all started with a bottle of whiskey called "Chicken Cock" that was priced way higher than anything else. Made me think, why aren't more of us PTs pricing ourselves like that? Your price says a TON about your practice and what people expect. We're heading to our live event where we see so many cash PTs stuck in that 120 − 150 range. Time to break that mold and understand the psychology behind what you charge. 🔑 Key Takeaways: Be the "Chicken Cock" of Your Area: Don't be afraid to price yourself significantly higher. It makes you stand out and often signals higher quality and value to potential clients. Stop blending in. Your Price Screams Confidence: Charging a premium price isn't just about money; it shows you believe in your value and forces you to over-deliver on the entire client experience, not just the treatment. It's Your Mindset, Not Their Wallet: The biggest block to raising your rates? It's usually you. Stop projecting your own money hang-ups onto your clients. They often care more about the outcome and experience than a few extra bucks. 🧠 Pro Tip: If you're scared to raise prices, try this: the next new person you talk to, quote them your new, higher price. Chances are, they'll say yes, and you'll realize it was just your own head trash holding you back. You gotta deliver, but you're probably already worth more. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan