The P.T. Entrepreneur Podcast

Today, I'm talking about something old-school but crucial: your local relationships. It's easy to get sucked into the digital world, but those face-to-face connections are what make your cash practice truly bulletproof. If Facebook disappeared tomorrow, would your business survive? Let's dig into why these "friends" in your community are your best asset. We see it all the time: practitioners get busy, hit 50-70 visits a month, and then drop the ball on nurturing the very local relationships that got them there. That's a mistake. 🔑 Key Takeaways: Don't Let "Busy" Kill Your Connections: When you get busy, it's tempting to stop nurturing local relationships. Big mistake. These are your long-term business drivers. Bulletproof Your Business: Strong local referrals and word-of-mouth make you resilient. If Instagram or Google changes, you're still solid because people in your community know, like, and trust you. Diversify Your "Friends": Don't rely on just one referral source (one gym, one doc). Cultivate hundreds of connections, even with non-obvious folks like realtors, who trust you and want to see you succeed. 🧠 Pro Tip: Make a list of 10 local people you want to connect or reconnect with THIS WEEK. Put it on your calendar. Stop waiting for "more time" and actively build those relationships that drive your business. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I've got my buddy Jeff Vajay on the show. Jeff's the real deal, running Smart Athlete Physio, a killer cash practice, working with pro tennis players on the ATP tour, AND he's the brain behind PT Everywhere, a software built for folks like us. We dive into how he juggles it all, the power of niching down, and the journey of building a software company from a clinician's perspective. Super insightful stuff for any entrepreneur out there. Jeff shares his journey from being a frustrated clinician wanting a better way to connect with patients to developing PT Everywhere. We talk about the importance of systems, especially when you're a parent and entrepreneur, and how niching down into his passion (tennis) has made his practice thrive and his work more enjoyable. He also drops some truth bombs about taking the leap into your own cash practice sooner rather than later. 🔑 Key Takeaways: Systems are Your Savior: Whether you're juggling a practice, a software company, or kids, Jeff emphasizes that creating solid, reproducible systems is crucial for efficiency and time management. Niche Down to Level Up: Focusing on a specific niche (like Jeff with tennis athletes) not only makes your work more enjoyable but also positions you as the go-to expert, making growth easier. Stop Waiting, Start Doing: Jeff's biggest advice for new practitioners? Don't wait for perfection. Take the leap into your cash practice sooner and believe in your skills. The same goes for any venture, get started and iterate. 🧠 Pro Tip: Don't just consume content, implement it. Talk to your target market, understand their needs, and then take action to create solutions. Jeff built PT Everywhere by identifying a real pain point and working to solve it. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I'm headed to the clinic, and I want to drop two quick efficiency bombs on you that I've been seeing a lot of new biz owners struggle with. If you're under that $10k/month mark, these are game changers. We're talking energy management and stop trying to wear all the damn hats at once. 🔑 Key Takeaways: Master Your Energy, Not Just Your Time: Figure out when you're most mentally sharp for business-building tasks. Don't try to write website copy or plan marketing when your brain is fried. Work WITH your natural rhythms. Stop Switching Hats (Batch Your Tasks): Constantly shifting from clinician to marketer to admin is exhausting and inefficient. Block schedule your week. Have dedicated clinic days and dedicated business-building days. This allows for deeper focus and better quality work in both areas. 🧠 Pro Tip: Don't just listen, DO. Take action on this stuff TODAY. Block out your schedule for the next week right now. Stop waiting for Monday. The people who succeed are the ones who implement, not just consume. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I wanted to rap about the state of insurance in our world. Seeing more and more insurance-based practices looking to add cash services, and it's no surprise. Reimbursements are down, deductibles are up. If you're building a cash practice, you're already ahead of the curve. Over the last 10 years, insurance has been paying us LESS. So, practices are either cramming more patients in, burning out staff, or realizing they need a better way. Even big insurance-based practices are looking for ways to add cash services to stabilize their revenue and increase average patient value. 🔑 Key Takeaways: Insurance Reimbursements are a Sinking Ship: For a decade, insurance has paid PTs less and less. Relying solely on it is a tough game. Cash Offers Control & Higher Value: With cash services, you dictate your worth. Imagine making $15k from 100 visits versus $7k from the same number. It's a no-brainer for efficiency and profitability. Patients' Deductibles are Skyrocketing: Many patients are paying out-of-pocket anyway due to high deductibles. Position your cash services as a better, faster, more streamlined value proposition. 🧠 Pro Tip: If you're building a cash practice, you're on the right track. Master marketing, fulfillment, and retention. These skills are crucial and will make you far more resilient than practices solely dependent on fluctuating insurance contracts. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today, I'm talking about the speed of learning in business and why going it alone is usually the SLOW, painful route. I've got the scars to prove it from my early days with health, relationships, almost tanking the business. You don't have to make the same mistakes. When I started, I ignored advice to get a coach. Thought I could DIY it. Big mistake. It led to burnout, strained relationships, and nearly ruined my business. The turning point? Realizing I needed help and investing in myself. 🔑 Key Takeaways: Going Solo is Slow & Costly: Trying to figure out business on your own leads to burnout, strained relationships, and costly mistakes. I learned this the hard way. Invest in Yourself for Speed: The safest and fastest way to grow is to invest in coaching and mentorship from people who've already done what you want to do. It's like having a hitting coach for your business. Don't Wait Until You're Drowning: Saying "I'll get help when I have more money" is backwards. You need the help NOW to make more money and avoid critical errors. It's an investment, not an expense. 🧠 Pro Tip: If you want to go fast, find a coach or a mastermind group. Surround yourself with people who can share real-time insights and accelerate your progress. Stop trying to reinvent the wheel and learn from those ahead of you. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever find yourself scrolling social media, looking at what other PTs are doing and feeling like crap about your own progress? Yeah, we've all been there. Today, I'm diving into a topic that's a personal one for me and a massive roadblock for so many: comparison. It's the ultimate joy-killer and a huge waste of your most precious resource, time. I've been a competitive guy my whole life, always looking at who's "winning." But in business, and in life, that's a recipe for misery. Teddy Roosevelt said, "Comparison is the thief of joy," and he was damn right. 🔑 Key Takeaways: Comparison Steals Your Time & Energy: Every minute you spend comparing yourself to others is a minute you're NOT spending on things you can actually control to move your business and life forward. Focus on Your Own Race: Everyone's on a different path with different timelines and resources. Stop looking at someone else's highlight reel and focus on building your own success story. Recognize and Redirect: The first step to stop the comparison trap is to recognize when you're doing it. When you catch yourself, consciously redirect your energy to actions that will actually improve your situation. 🧠 Pro Tip: When you feel that urge to compare, ask yourself: "What can I do RIGHT NOW to improve my own business/life?" Then, go do that thing. Channel that energy into productive action instead of letting it drain you. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Got a quick hitter for you today, something actionable you can use right now. I'm talking about SPEED. Speed of implementation, speed of testing, speed of getting shit done instead of just dreaming about it. I see so many people get stuck in "perfection paralysis." Don't be that person. After a bunch of calls today with folks looking to level up their biz, one thing is crystal clear: the ones who move fast, test ideas, and aren't afraid to put something out there that's not "perfect" are the ones who win. 🔑 Key Takeaways: Done Beats Perfect, Every Time: Stop waiting for your idea, your website, your program to be perfect. Get a "good enough" version out there and test it. Real-world feedback is gold. Test, Don't Guess: Don't just think your idea is good. Put it out there and see if people will actually pay for it. Their wallets are the ultimate vote of confidence. Leverage Others to Accelerate: Don't be afraid to pay for someone's expertise if they're doing what you want to do. A paid consult can save you months or years of frustration and trial-and-error. 🧠 Pro Tip: If you're sitting on an idea, get it out there this week. It doesn't have to be flawless. Get real feedback, see if people will buy, and then iterate. Speed of implementation is a massive advantage. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I've got a story for you. Met a guy today becoming a cardiothoracic surgeon with 20 YEARS of education and training, working 100+ hour weeks for like $14 an hour. It blew my mind and got me thinking hard about PATIENCE. It's a superpower, and the lack of it can absolutely wreck your career and your business. This ties into something my buddy Brett Bartholomew said about the lack of patience in our field. We want success FAST, but true skill and lasting success take time and commitment to the process. I've struggled with this big time. 🔑 Key Takeaways: Patience is a Superpower, Not a Weakness: True, sustainable success takes time. Rushing the process leads to burnout and mistakes. Embrace the long game. Focus on Daily Momentum, Not Overnight Success: The guy becoming a surgeon focuses on getting marginally better every day. That's the key. Small, consistent improvements build unstoppable momentum. Ditch the "Fast Success" Fantasy: What looks like an overnight success is usually years of grinding, learning, and failing. Kelly Starrett didn't build MobilityWOD/The Ready State in a day; it was years of unseen work. 🧠 Pro Tip: Stop complaining and blaming. Focus on what YOU can control: your daily actions, your learning, your commitment to getting a little better each day. That's how you build something real and lasting, not by wishing for shortcuts. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today, I'm diving into a touchy but crucial topic: MONEY. And more specifically, how your own hangups with it might be sabotaging your practice's success. Had a chat with a staff member recently that really highlighted this. This staffer couldn't understand why a patient wouldn't pay $200 to fix their shoulder, saying they couldn't afford it. But this same staffer will drop $300 − $400 on a functional med doc visit. The difference? Perceived value and understanding. We devalue what we know how to fix. Your clients DON'T know how to fix their shoulder, and they value that solution. 🔑 Key Takeaways: Your Money Mindset is Contagious: If you don't believe in the value of what you offer at the price you charge, neither will your clients (or your staff). This often stems from your upbringing or past experiences. Value is Subjective, Price is What You Pay: People pay for solutions to their problems and the value they perceive. Starbucks sells coffee for more because they sell an experience and perceived quality. You do the same. You're Worth More Than the Government Says: If you're charging less than Medicare for a cash visit, you're undervaluing yourself. The government, the king of mediocrity, thinks you're worth more. Step up. 🧠 Pro Tip: If your business is stuck, look inward. Your relationship with money and value is likely a bottleneck. It's uncomfortable work, like new strength training, but pushing through that discomfort is where growth happens. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Tired of chasing new patients with complicated digital ads that don't convert? I get it. Especially when you're starting out, you need organic, real ways to get people in the door. Forget the high-tech stuff for now; let's talk about three low-tech, high-impact strategies that flat-out work. They take your time and require you to actually talk to humans, but they build a solid foundation. Early on, your focus is getting people in the door. You can have the best sales and retention systems, but without leads, they're useless. And jumping straight to paid ads before you're ready is a recipe for wasted money and frustration. 🔑 Key Takeaways: Networking Groups (Get Known): Join local groups like BNI or even Chamber of Commerce events. It's about who knows YOU. More people knowing you means more potential referrals. Workshops (Show Your Smarts): Host workshops for your target audience. Educate, entertain, and demonstrate your expertise with test-retests. Show them you can create change, and they'll want one-on-one time. Coaching (Build Trust & Rapport): Get in front of people by coaching classes (CrossFit, yoga, Pilates, etc.). It's a paid way to showcase your knowledge, build trust, and make it easy for them to seek your help when they need it. 🧠 Pro Tip: Be patient and consistent with these low-tech methods. It's not an overnight fix. It usually takes about 3 months of consistent effort to see a significant jump in new patient volume. Don't give up too soon. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan.