The P.T. Entrepreneur Podcast

Had a killer conversation recently with Toko Nguyen from the Institute of Athlete Regeneration, and it got me thinking hard about something crucial: CHASING CLINICAL EXCELLENCE. He dropped a truth bomb: "If you're really that good, you're going to have a wait list." Man, that hit home. Early in my career, I was obsessed with being the best clinician. And you know what? That's what fueled our initial growth, not my non-existent business skills. If people aren't raving about you and sending everyone they know your way, you've got room to grow clinically. 🔑 Key Takeaways: Clinical Excellence is Your Best Marketing: If you're a 10/10 clinician, word-of-mouth will explode. Obsess over getting better, learning new approaches, and solving patient problems like a ninja. Be Honest: Are You Really That Good?: Don't just think you're good. If you're not getting consistent referrals and people aren't wowed by their experience, it's an objective sign you need to level up your clinical skills. Mastery is a Continuous Chase: You never "arrive" at being the best. Constantly seek out mentorship, courses, and challenge your current approaches. This relentless pursuit of excellence is what builds a rock-solid reputation. 🧠 Pro Tip: If a patient isn't getting the results you expect, that should bother you. Dive deep, figure out what you're missing, and seek out new knowledge. That obsession with improvement is what separates the good from the great. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

I've got Michael Lau from The Prehab Guys in the house! He's in town teaching a BFR course, and we're chopping it up about taking the road less traveled after PT school. Forget the "wait 10 years" advice; Michael and his partners started The Prehab Guys in their second year of DPT school and haven't missed a single day of posting content since. We're talking consistency, building a platform, and the opportunities that come from blazing your own trail. Michael shares the origin story of The Prehab Guys, the initial pushback (even from their own school!), and how they navigated building an online presence while still students. It's a masterclass in consistency and leveraging your unique skills. 🔑 Key Takeaways: Consistency is King (Especially Early On): The Prehab Guys haven't missed a day of posting in years. That dedication, even when it was just a "fun hobby," built a massive audience and platform. Build Your Own Platform, Forge Your Own Path: Don't wait for permission or follow the traditional route if it doesn't feel right. Michael and his team created opportunities by consistently sharing valuable content. Leverage Your Strengths & Outsource Weaknesses: As they grew, they learned to focus on what each partner does best and outsource tasks like video editing and website management. You don't have to do it all yourself. 🧠 Pro Tip: For students and new grads: Know it's possible to create your own path. Follow your passion, even if it's on the side initially. Seek out mentors and don't let anyone tell you it can't be done. Your "crazy idea" might be the next big thing. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Want to know the number one trait I've seen in successful people, whether they're just starting out or seasoned pros? It's CONFIDENCE. Not arrogance, but that deep-seated belief that you're going to make it happen. The cool part? It's a skill you can build. I was just talking to a new mastermind member, hasn't even passed boards yet, but the confidence in what he wants and how to get there was palpable. That's rare, and it's powerful. It often threatens those who lack it. 🔑 Key Takeaways: Confidence is King (But Humility is Queen): True confidence, not arrogance, is the bedrock of success. It's believing in your path and your ability to achieve your goals. Build Confidence Through Action & Repetition: You can develop confidence through meditation, visualization, practice, preparation, and daily repetition. Just showing up consistently builds that inner belief. Visualize Your Success Daily: Spend just 2 minutes every morning visualizing what you want your life and business to look like in 2-3 years. This creates a mental compass that guides your daily actions and decisions. 🧠 Pro Tip: Try this for 14 days: Wake up, and before you do anything else, sit quietly for 2 minutes. Do some box breathing (5 sec in, 5 sec hold, 5 sec out, 5 sec hold) and vividly imagine your ideal future. This daily practice will build confidence and keep you focused on your goals. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Testing out a new mic today, so hopefully, the audio is clean. I want to talk about a "Tale of Two Clinics." I am prepping for a talk at a fellowship program and it got me comparing two fellowship trained PTs. Both started cash practices in similar gym setups, in comparable cities, around the same time. One is hitting about $12k a month after a year. The other is stuck around $1.5k to $2k. Same clinical skills, wildly different outcomes. Let us explore why. It is not just about how good you are clinically. You can be a clinical Ferrari, but if you do not know how to run the business, you are going nowhere fast. 🔑 Key Takeaways: Mindset and Sales are Crucial: Your willingness to get out there, meet people, and confidently sell your value is a game changer. You cannot just wait for people to find you. The Lone Wolf Fails: The successful PT invested in coaching and a mastermind. The other is trying to do it all alone. You need support, proven systems, and accountability. Business Skills Must Match Clinical Skills: Top notch clinical ability is only half the battle. Without solid business skills in marketing, sales, and operations, your practice will struggle. 🧠 Pro Tip: If you are a solo cash PT and not consistently grossing $10,000 to $20,000 a month, it is time to get help. Do not let your amazing clinical skills go to waste because the business side is lacking. Investing in business knowledge is vital. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Got a killer question from our PT Entrepreneurs Facebook group about business partnerships. It is a topic I get asked about a lot, and since I am in a couple of partnerships myself, one with my wife Ashley for Athletics Potential, and another with Yves and Jerred for Physical Therapy Biz, I have got some real world insights. Partnerships are like a marriage, sometimes harder to get out of, so let us dive into when they make sense and when they are a recipe for disaster. A listener asked if they should partner with a chiropractor who has a similar job, or if they should both go solo. This is a common scenario. 🔑 Key Takeaways: Partner for Complementary Skills, Not Clones: The biggest mistake is two practitioners with the exact same "visionary" skillset partnering. You need a visionary (big picture, ideas) and an integrator (details, execution) for a partnership to thrive. Do Not Partner Out of Fear: If you are considering a partner because you are scared to go it alone, that is a red flag. A partnership will not necessarily make it easier; it can make it harder. Get It In Writing (Operating Agreement): Clearly define roles, responsibilities, how revenue and profits are split, equity, and what happens if things go south. An operating agreement is non negotiable. 🧠 Pro Tip: Before you give up equity in a partnership, ask yourself: "Could I hire someone for this skill set?" Often, hiring is a simpler and better long term solution than bringing on a partner, especially if you are just looking to fill a specific role. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Just got back from a working retreat with my business partners, Yves and Jerred, where we knocked out our quarterly planning. Jerred led an awesome exercise I want to share. If you are not tracking and planning in your business, you are driving blind. This simple framework can give you clarity and help you make serious progress in the next 90 days, maybe even double your revenue. As a profession, we are often great clinicians but terrible at business. This planning process is a learnable skill, just like dry needling. 🔑 Key Takeaways: Set a Clear 90 Day Revenue Goal: Start with a specific, measurable financial target for the next quarter. Example: Go from $5,000/month to $10,000/month. Focus on Three Pillars: Marketing, Sales, Fulfillment: Under your main goal, create three columns for these areas. List 3 to 5 actionable bullet points under each that will directly contribute to your revenue goal. Identify Actionable Steps for Each Pillar: For marketing, it might be "teach 2 workshops/month." For sales, "increase front end conversion from 50% to 80%." For fulfillment, "send handwritten thank you cards to all new patients." 🧠 Pro Tip: Do not try to figure this all out on your own, especially sales. If you are not good at it, you need guidance and support. Invest in yourself, whether it is courses, books, or a mastermind, to improve these critical business skills. That is how you get exponential results. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Fresh off a family vacation. Vacations are tough for me, I have a hard time disconnecting. But this trip, I had a serious gut check. My godmother, a super successful business owner, recently got hit hard with an autoimmune disease, likely stress induced from decades of building her company. It was a stark reminder: you HAVE to take care of yourself. Genetics loads the gun, life habits pull the trigger. We preach this to patients all the time: sleep, nutrition, stress management, activity. But are we practicing it? When you love what you do, it is easy to work constantly, but that stress still takes a toll. 🔑 Key Takeaways: Unplug to Recharge: Seriously, get off your phone on vacation. No emails, minimal social media. It is hard at first, but crucial for mental downtime. Be Present with People: Focus on the people around you. Ask them about their lives. Genuine connection is a powerful de stressor. Give Your Brain a Break: It is not just physical rest. Your brain needs downtime too. Stare at the ocean, play a game, do something that does not involve constant cognitive load or problem solving. 🧠 Pro Tip: If you struggle to disconnect, make it a conscious effort. Put your phone away. Set an autoresponder. Your business will survive, and your health will thank you. Burnout is real, and it can have serious physical consequences. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Fresh off a trip to Chicago. Amazing city in the summer, and the 4th of July fireworks from a rooftop deck were unforgettable. It got me thinking about this whole "passive income" thing that gets thrown around so much, especially with younger PTs and students. Let us be real, the "laptop lifestyle" gurus are selling a dream that is mostly bullshit. I get emails weekly from students asking how to generate passive revenue. Here is the truth: there is no magic bullet. True passive income takes a ton of active work upfront. 🔑 Key Takeaways: Active Income Builds Passive Income: You need to put in the work first. Take your active income and invest it into things that historically generate passive revenue like real estate or dividend stocks. "Laptop Lifestyle" is Still Active Work: Building a digital business, an ebook, or online courses takes immense effort, expertise, and time. It is not just set it and forget it, especially early on. Beware of "Passive Income" Scams: Slick marketers sell the idea of easy money without work. The only people getting rich are the ones selling those dreams, not the ones buying them. If it sounds too good to be true, it is. 🧠 Pro Tip: Focus on "less active revenue" rather than pure "passive revenue." Build systems and leverage technology so you are not trading every hour for a dollar, but understand that meaningful work and consistent effort are always required. Do not be lazy; find work you love and build from there. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

This one is for all you new PT grads out there. I remember my graduation day vividly, feeling like I accomplished something huge but also having no freaking idea what was next. That is normal. You have put in the work, and now it is time to figure out what you want your career and life to look like. First off, congratulations. What you have done is special. Take a moment to celebrate that marathon you just finished. 🔑 Key Takeaways: It is Okay Not to Know Your Exact Path: You just graduated. It is normal to feel uncertain about the next 3 to 5 years. My path looks nothing like I thought it would when I graduated. Define What YOU Want: Think about where you want to live, who you want to work with, and what kind of life you want. Do not just fall into the high volume, burnout job because it is what is available. Keep Your Eyes Open for Opportunities: Opportunities will come. Be ready to recognize them and brave enough to take them. Your PT education has equipped you with the smarts and grit to succeed. 🧠 Pro Tip: Do not be afraid to create your own job if you cannot find one that aligns with your vision. Entrepreneurship is a bumpy road, but if you survived PT school, you have what it takes. Start somewhere, and you will figure it out as you go. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Got a question from a mastermind member that I think a lot of you can relate to. He is feeling like his practice has flatlined, scrambling for new patients, and what he is doing just is not working. This is a common struggle, especially if you have moved to a new area and are building from scratch. It is like being the new kid at school all over again. If you are in this boat, first, grab my book at FinsuranceBook.com. It is free, just pay shipping, and it is packed with lessons I learned the hard way. 🔑 Key Takeaways: Building Trust Takes Time, Especially in a New Area: You cannot rush relationships. Trying to get people to like you or refer to you too quickly will backfire. Patience and organic community involvement are key. Recognize "The Dip": Seth Godin talks about "The Dip," that period of discomfort and challenge after the initial excitement of starting something new wears off. Most people quit here. Push through it; exponential growth is on the other side. Seasonal Lulls are Normal: Understand that business volume can fluctuate with seasons (spring break, summer travel, holidays). Do not panic and scramble. This is especially true when you are new and have not built up recurring revenue models. 🧠 Pro Tip: You are not alone in this struggle. Reach out for support. Connect with other entrepreneurs who have been there. Sharing experiences and getting an outside perspective can restore your confidence and provide actionable solutions. Do not give up during the tough times; regret is forever. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan