The P.T. Entrepreneur Podcast

Mind blown by a post from our mastermind member, Lauren. One of her clients has spent $21,000 over three years for ongoing maintenance work. That is $7,000 a year. It got me thinking: Would a patient pay that much to work with you? So many of us, especially younger PTs, massively undervalue what we do. If you do not believe in your worth, how can you expect your clients to? This client clearly sees immense value in staying active and healthy. It is a huge perspective shift from just fixing acute pain to providing long term wellness and preventing bigger problems down the road. My godmother spent hundreds of thousands on immunotherapy for an autoimmune issue likely linked to stress. $7,000 a year for proactive care looks like a bargain in comparison. 🔑 Key Takeaways: Your Belief Dictates Theirs: If you do not genuinely believe your services are worth a significant investment, your clients will sense it. You cannot fake this. People Pay for Long Term Solutions & Quality of Life: Clients are willing to invest in their health to stay active, avoid future problems, and enjoy their lives. It is about more than just the immediate pain. Value Goes Beyond Acute Care: We offer long term health, wellness, and prevention. That has massive value, far beyond what many of us charge or even realize. 🧠 Pro Tip: Shift your mindset from cost to investment. Understand the true value you provide from the client's perspective. What is their pain costing them in life experiences? What is the cost of them not working with you? Communicate that value. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Fresh off a family vacation. Vacations are tough for me, I have a hard time disconnecting. But this trip, I had a serious gut check. My godmother, a super successful business owner, recently got hit hard with an autoimmune disease, likely stress induced from decades of building her company. It was a stark reminder: you HAVE to take care of yourself. Genetics loads the gun, life habits pull the trigger. We preach this to patients all the time: sleep, nutrition, stress management, activity. But are we practicing it? When you love what you do, it is easy to work constantly, but that stress still takes a toll. 🔑 Key Takeaways: Unplug to Recharge: Seriously, get off your phone on vacation. No emails, minimal social media. It is hard at first, but crucial for mental downtime. Be Present with People: Focus on the people around you. Ask them about their lives. Genuine connection is a powerful de stressor. Give Your Brain a Break: It is not just physical rest. Your brain needs downtime too. Stare at the ocean, play a game, do something that does not involve constant cognitive load or problem solving. 🧠 Pro Tip: If you struggle to disconnect, make it a conscious effort. Put your phone away. Set an autoresponder. Your business will survive, and your health will thank you. Burnout is real, and it can have serious physical consequences. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Got an email from a student who is frustrated. He is still in school but seeing other PTs opening practices and building relationships in the city he plans to move to after graduation. He is feeling that scarcity mindset kick in. It is easy to say "have an abundance mentality," but how do you deal with it in real time when it feels like others are getting a head start? The truth is, there are plenty of people to help. Most of us are fighting over the 20% who already know they need us, while 80% of potential clients do not even know we exist or how we can help them. 🔑 Key Takeaways: You Cannot Control What Others Do: Fretting about competitors opening up near you or "taking" your potential relationships is a waste of energy. Focus on what you can control: your skills, your service, your systems. Competition Can Be a Good Thing: Someone else succeeding in your target market proves there is a demand. They are doing the hard work of educating the public, which can benefit you when you launch. Focus on Your Own Preparation: If you are still in school or waiting to launch, use this time wisely. Create content, build relationships remotely, learn business skills. Tee yourself up for a strong start. 🧠 Pro Tip: Remember Teddy Roosevelt: "Comparison is the thief of joy." When you find yourself comparing your journey to others, consciously shift your focus back to your own actions and what is truly important to you. Do not let external factors steal your peace or derail your progress. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today I have Jay Myerson on, Director of Clinical Development at Performance Physical Therapy and adjunct faculty at Quinnipiac. We met at CSM doing a crazy early CrossFit workout. Jay's got a cool story about carving out a killer role for himself, blending clinical work, teaching, and mentorship, all without having to start his own thing from scratch. We dive deep into committing to clinical excellence and why your soft skills are just as crucial as your manual skills. Jay went the traditional route initially, then pursued advanced certs, residency, and fellowship. He realized the in network model was leading to burnout and was about to launch his own cash practice when an opportunity arose with Performance PT. They needed someone to develop their clinicians, and Jay wanted to treat, mentor, and teach. It was a perfect match, allowing him to create his dream job within a growing company. 🔑 Key Takeaways: Commit to Lifelong Clinical Learning: True clinical excellence is a continuous journey. Always seek to improve your skills and knowledge to better serve your patients. You Can Create Your Ideal Role (Intrapreneurship): If you identify a need within a company and can offer a solution that aligns with your passions, you can often create a fulfilling role without starting from zero. Soft Skills Trump Fancy Techniques: Active listening, empathy, and clear communication build stronger patient relationships and lead to better outcomes than just manual skills alone. Caring is key. 🧠 Pro Tip: For new grads: Seek out strong mentorship. Do not just chase random certifications. Reflect on what you see in the clinic and choose continuing education that directly helps you serve your patients better. And never underestimate the power of just being a good human who listens. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today, I want to dive into something a bit "woo woo" but incredibly powerful: the law of attraction, or more specifically, how your thoughts drive your actions. I am a big believer that what you consistently visualize and positively affirm, you are more likely to achieve. It is about putting yourself in the mental state to do the work. I remember in undergrad, I told my entire psychology class I was going to the Army Baylor PT program before I even got accepted. I was so sure, so obsessed with that one path, that it felt like a done deal in my mind. That conviction, that visualization, it matters. 🔑 Key Takeaways: Your Thoughts Shape Your Reality: What you consistently think about influences the decisions you make and the actions you take. Positive visualization creates a mental roadmap for success. Own Your Outcome: Believe so strongly in your goals that they feel familiar, even before they happen. This is not about wishing; it is about aligning your mindset with the effort required. Negativity Attracts Negativity: People who are constantly negative often find more bad things happening to them. Conversely, positive, focused individuals seem to attract more good. Your mindset is a magnet. 🧠 Pro Tip: If you are facing challenges, reframe your mindset. Visualize your desired outcome, surround yourself with positive, supportive people, and focus on the growth that comes from overcoming obstacles. Stress is necessary for growth, both physically and mentally. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Thinking about starting a cash practice but feeling stuck? You are not alone. I have talked to hundreds of PTs, and there are some common excuses, or barriers, that keep people from taking the leap. I just did some mindset training for our Blueprint program, and it reminded me how scary those first steps can be. Let us break down the top three. If you want a deeper dive, check out my free masterclass at physicaltherapybiz.com/masterclass. 🔑 Key Takeaways: Mindset (Fear of Failure & Rejection): This is number one. The fear of the unknown, of failing, of what others will think, it is paralyzing. But remember, you miss 100% of the shots you do not take. It is natural to be scared, but do not let it stop you. Student Loans (The Crushing Debt): Loans are a massive burden. But consider this: a side hustle cash practice, even making an extra $1,000 to $5,000 a month, can obliterate those loans way faster than just being frugal. It is an investment in your financial freedom. Not Knowing How the Sausage Gets Made (Lack of Business Knowledge): Not knowing how to handle insurance, super bills, practice acts, marketing, sales, etc., is a common fear. The good news? This is the easiest barrier to overcome. The information is out there, through free content or structured programs. 🧠 Pro Tip: Do not wait for the "perfect" time to start. The longer you wait, the more likely someone else will jump on the opportunity you are eyeing. Start small with a side hustle, learn as you go, and invest in yourself. The fear is normal; letting it dictate your career is a choice. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever feel like you're just grinding, hitting goals, but not really enjoying it? I've been there. Grew up a saver, always had that scarcity mindset, which is good, but it can stop you from appreciating the wins. Today, I'm talking about ditching that 'always save, never spend' mentality and actually celebrating your business victories. Took me five years and a new truck to really get this. It's not just about the shiny new thing; it's about acknowledging the hard work and sacrifice. So, what's the point of all the effort if you don't enjoy the journey? We'll cover when and how to celebrate those milestones, and why it's crucial for the long haul. (P.S. If you just started, maybe hold off on popping champagne for that first patient, alright?) 🔑 Key Takeaways: Don't let a scarcity mindset rob you of enjoying your successes. Celebrating wins reinforces your hard work and keeps you motivated. Set specific goals and decide how you'll celebrate them when you achieve them. 🧠 Pro Tip: Link a tangible reward or celebration to specific business milestones. When you hit it, follow through. It makes the journey more enjoyable and acknowledges your progress. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

My awesome wife, Ashley, actually agreed to jump on the mic with me for the second time in four years, can you believe it? We're cracking open some wine to celebrate five wild years in business. We're gonna walk you through the five biggest lessons we've picked up along the way. From treating folks right, to not getting caught in the comparison trap, and why your team is everything. Ashley even drops some wisdom, so you don't want to miss this. 🔑 Key Takeaways: Make decisions based on how you would want your family to be treated; it builds trust and a solid reputation. Comparison is the thief of joy; focus on your own path and goals, not what everyone else is doing. Surround yourself with amazing people, both in your team and your clientele. Know your core values before you hire. 🧠 Pro Tip: Show up, be on time, and genuinely listen. Following through on what you say and valuing others' time is rare and makes a huge impact. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Ever find yourself hesitating, maybe putting off that big leap into your own practice? Today, I'm diving into something I saw with my own son, Jack where this idea that it's better not to try than to risk losing. Sound familiar? It got me thinking about how many new business owners, especially in our field, feel the same way. They're on the sidelines, not playing the game, because they're scared to fail. We'll unpack why stepping into the arena, even with that fear, is way better than never starting. Waiting for that "perfect moment"? Spoiler: it's not coming. 🔑 Key Takeaways: It's completely normal to be scared of failure when starting a business. Choosing not to play the game (not starting your business) means you can't lose, but you also can't win or grow. Waiting for the "perfect" conditions, like enough money or the perfect plan, will keep you on the sidelines indefinitely. 🧠 Pro Tip: Fear can be a powerful motivator. If you're scared of not making your business work, use that energy to push yourself harder and learn what you need to succeed. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan

Man, you gotta hear this one. I'm talking with Nicole and Jesse Cozean from Pelvic Sanity, and they've absolutely crushed it building their cash-based pelvic health practice. Five PTs in just three years! We dive into how they did it, from ditching the old insurance mindset, to creating an unreal patient experience, and why focusing on being great beats just getting bigger. Plus, they spill on making a business work as a couple. 🔑 Key Takeaways: Having a clear "why" and mixing clinical passion with solid business thinking is a game changer. Your patient's experience, starting from that first phone call, is your best marketing. Focus on perfecting what you have before you try to scale up too fast. Get great, then get bigger. 🧠 Pro Tip: Make sure your team truly believes in the value of what you offer. When they get it, they can help patients get it, and that's huge for a cash practice. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan