EP199 | Focus On What You Can Control

Got an email from a student who is frustrated. He is still in school but seeing other PTs opening practices and building relationships in the city he plans to move to after graduation. He is feeling that scarcity mindset kick in. It is easy to say "have an abundance mentality," but how do you deal with it in real time when it feels like others are getting a head start? The truth is, there are plenty of people to help. Most of us are fighting over the 20% who already know they need us, while 80% of potential clients do not even know we exist or how we can help them.

🔑 Key Takeaways:

• You Cannot Control What Others Do: Fretting about competitors opening up near you or "taking" your potential relationships is a waste of energy. Focus on what you can control: your skills, your service, your systems.
• Competition Can Be a Good Thing: Someone else succeeding in your target market proves there is a demand. They are doing the hard work of educating the public, which can benefit you when you launch.
• Focus on Your Own Preparation: If you are still in school or waiting to launch, use this time wisely. Create content, build relationships remotely, learn business skills. Tee yourself up for a strong start.

🧠 Pro Tip:

• Remember Teddy Roosevelt: "Comparison is the thief of joy." When you find yourself comparing your journey to others, consciously shift your focus back to your own actions and what is truly important to you. Do not let external factors steal your peace or derail your progress.

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