EP202 | What To Do When Your Practice Flatlines

Got a question from a mastermind member that I think a lot of you can relate to. He is feeling like his practice has flatlined, scrambling for new patients, and what he is doing just is not working. This is a common struggle, especially if you have moved to a new area and are building from scratch. It is like being the new kid at school all over again. If you are in this boat, first, grab my book at FinsuranceBook.com. It is free, just pay shipping, and it is packed with lessons I learned the hard way.

🔑 Key Takeaways:

• Building Trust Takes Time, Especially in a New Area: You cannot rush relationships. Trying to get people to like you or refer to you too quickly will backfire. Patience and organic community involvement are key.
• Recognize "The Dip": Seth Godin talks about "The Dip," that period of discomfort and challenge after the initial excitement of starting something new wears off. Most people quit here. Push through it; exponential growth is on the other side.
• Seasonal Lulls are Normal: Understand that business volume can fluctuate with seasons (spring break, summer travel, holidays). Do not panic and scramble. This is especially true when you are new and have not built up recurring revenue models.

🧠 Pro Tip:

• You are not alone in this struggle. Reach out for support. Connect with other entrepreneurs who have been there. Sharing experiences and getting an outside perspective can restore your confidence and provide actionable solutions. Do not give up during the tough times; regret is forever.

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