EP221 | How Many "Friends" Do You Have?

Today, I'm talking about something old-school but crucial: your local relationships. It's easy to get sucked into the digital world, but those face-to-face connections are what make your cash practice truly bulletproof. If Facebook disappeared tomorrow, would your business survive? Let's dig into why these "friends" in your community are your best asset. We see it all the time: practitioners get busy, hit 50-70 visits a month, and then drop the ball on nurturing the very local relationships that got them there. That's a mistake.

🔑 Key Takeaways:

• Don't Let "Busy" Kill Your Connections: When you get busy, it's tempting to stop nurturing local relationships. Big mistake. These are your long-term business drivers.
• Bulletproof Your Business: Strong local referrals and word-of-mouth make you resilient. If Instagram or Google changes, you're still solid because people in your community know, like, and trust you.
• Diversify Your "Friends": Don't rely on just one referral source (one gym, one doc). Cultivate hundreds of connections, even with non-obvious folks like realtors, who trust you and want to see you succeed.

🧠 Pro Tip:

• Make a list of 10 local people you want to connect or reconnect with THIS WEEK. Put it on your calendar. Stop waiting for "more time" and actively build those relationships that drive your business.

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