EP231 | The Catch And Release Strategy

Had a patient come in today, perfect example of what I call the "catch and release" strategy. Two months ago, she chose an in-network clinic over us. We still sent her some helpful shoulder exercises. Guess what? She had a terrible experience, got no better, and today she walked into our office, bought a package, and is super stoked. We're talking about why letting them experience the "other side," while still providing value, can turn folks into your most loyal, best-referring clients.

🔑 Key Takeaways:

• When a potential patient chooses an in-network option, don't just let them go. Send them some valuable, low-hanging fruit exercises for their issue. This is the "catch and release."
• Many patients who experience a high-volume, impersonal in-network clinic will realize the value of your service and return, often becoming your best, most appreciative, and highest-referring clients.
• Consistent follow-up with those "released" patients is crucial. A simple check-in after 4-6 weeks can bring 25% more patients back through your door.

🧠 Pro Tip:

• Create simple exercise templates for common conditions (shoulder, back, knee). When someone opts out, send the relevant one. It's a low-effort, high-impact way to provide value and keep the door open.

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