EP226 | It's Not All About New Patients

On this episode, we're talking about a game changer: why your practice needs to be about way more than just new patients. We're breaking free from that constant churn and looking at smarter ways to build your business. I dive into why relying only on that new patient treadmill is a stressful way to operate. We explore solid strategies to add other revenue streams using the skills you already have. Think corporate workshops and wellness programs, specialized coaching for athletes or specific goals, and even digital programming like custom training plans, nutrition coaching, or those niche programs that really set you apart. It's all about creating more stable, recurring revenue and giving your team diverse, engaging work.

🔑 Key Takeaways:

• Constantly chasing new patients is a stressful business model; diversifying with recurring revenue streams brings stability and predictability.
• Your existing clinical expertise can be packaged into valuable offerings like corporate wellness, specialized performance coaching, and various digital programs.
• Don't overlook your past patients; they often need and want ongoing support, representing a significant opportunity for continued service and revenue.

🧠 Pro Tip: Take a step back and inventory your unique skills and what you truly enjoy doing. Then ask yourself, "What else can I offer the people I've already helped, or new audiences, beyond traditional patient care?" You might be sitting on a goldmine of opportunity.

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