EP240 | Double Down On Your Strengths

Still buzzing with excitement and lessons from our recent mastermind event in Atlanta. We're all about tactical, actionable stuff you can implement right away, not just theory. Today, I'm hitting on a big one I saw over and over, especially with newer practice owners: this urge to be a jack-of-all-trades, trying to master multiple niches at once. You're a runner, but you want to be the CrossFit guru. You're a swimmer, but you're eyeing that CrossFit market. My message? Stop. Double down on your strength, that one niche where you have inherent credibility and a real passion. That's where the magic happens, and it doesn't limit you; it actually expands your reach.

🔑 Key Takeaways:

• Stop Spreading Yourself Thin: Early on, resist the urge to become a subject matter expert in a dozen different niches.
• Double Down on YOUR Niche: Identify that one group you genuinely connect with, have credibility with, and can really help. Then go all in on serving them.
• Specialization Breeds Referrals: When you crush it for your core niche, they become your biggest advocates and will send friends and family your way, even if they aren't in that specific niche.
• Be the Go-To, Not the Generalist: If you try to be everything to everyone, you end up being the expert for no one. Focus makes you the recognized authority.

🧠 Pro Tip: Once you've identified that niche you love and can dominate, immerse yourself. Join their groups, go to their events, create content specifically for them, both online and in person. Talk their language. Your ideal clients will flock to you.

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