EP235 | Is One On One Care A Commodity?

So, I jumped on a sales call the other day, something I haven't done in a while, and it got me thinking. That whole "we're one on one" pitch? It's not the magic bullet it used to be. Lots of folks are doing one on one now. If that's your main differentiator, along with "we do dry needling" or "we have BFR," you're heading towards becoming a commodity. And when you're a commodity, it's a race to the bottom on price. We're diving into why you gotta go deeper, connect with people on their real problems, and deliver an experience that truly sets you apart, not just a list of services.

🔑 Key Takeaways:

• Just saying you offer "one on one care" or specific modalities like dry needling isn't enough to stand out anymore; these are becoming standard and can make your service a commodity.
• To avoid competing on price, you must differentiate by deeply understanding your patients' motivations, their "why," and by delivering an exceptional customer experience that makes them feel truly valued.

🧠 Pro Tip:

• Shift your positioning from a technician offering specific services to a long term consultant for an active, enjoyable life. Focus on the invaluable knowledge and guidance you provide, not just the tools you use.

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