LEADING BRANDS® — Wavebreak Podcast

On today’s episode we’re diving into what makes an amazing customer experience and how to separate that from the typical online encounter.I’m joined by Reggie Black, CEO of BetterWayHealth. He cares a lot about creating a Chick-fil-a or Ritz-Carlton experience with his ecommerce model, and even took his team to Ritz-Carlton for some on-site training.We go over actionable topics like:Tactical examples of what great customer experience looks like.How Reggie’s taken what he’s learned from his training with companies like Ritz-Carlton and incorporated it into his team’s practices.How he’s embedding these values into the culture of his company while maintaining quality as they scale.This is an important episode you don’t want to miss.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callBetter Way Health WebsiteTraction: Get a Grip on Your Business by Gino WickmanThe Ritz-Carlton Leadership CenterLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jon Richards co-founded NOMATIC with $0, a wallet, and a Kickstarter page five years ago. Since then, they’ve raised over $13 million through crowdfunding and grown NOMATIC to over $20 million in annual revenue. In this episode we chat about:How established brands can use crowdfunding to launch new products and raise funding and grow their customer baseThe advertising strategies they used to scale beyond Kickstarter to over $20 millionHow they’re marketing their travel-focused brand during a travel banWhy they brought their video ads studio in-houseListen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callCreate Launch Go websiteNOMATIC websiteLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

In this episode we're diving even deeper into analytics-driven marketing and ecommerce growth. I'm joined by Aidan Corbett, CEO of Wayflyer, who has been doing this for years. He comes from working with large online retailers and he knows how to turn data and analytics into action that grows brands.In this episode we cover:- How to maximize growth and profit as a bootstrapped ecommerce brand- How to make your analytics accurate and understand where your traffic and sales are actually coming from- Industry benchmarks to compare to your brand- And other tips for balancing profit and growth to get you into the "sweet spot"This is a super actionable, tactical episode you don’t want to miss.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callWayflyer WebsiteAidan Corbett LinkedInLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

It’s way more simple to hit your next revenue target than you think.Whether your target is $10 million or $100 million, the data will help you get there.But we’ve heard that a million times, how do you actionably use data to scale your business to the next level? It requires two things: 1) Mindset 2) Knowing which levers to pull and when. That’s exactly what we chat about in this episode of the podcast featuring Rory McGonigle, co-founder of Smart eStrategy and Hiker Hunger Outfitters. He grew his brand from zero to 7-figures within months using his love for data and has continued to scale it since.Today’s actionable podcast brings topics like:- How to fall in love with the numbers- Benchmarks for traffic, conversion rates, revenue targets, and add to cart rates- How to reinvest profit back into the business- Scaling your business using the numbers and dataThis is a must listen for those who want fast, data-driven growth.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callHiker Hunger WebsiteSmart eStrategy WebsiteRory McGonigle LinkedInLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Movers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views.Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter.The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs.  It racked up 20M+ streams.In this episode, I'm joined by Evan Horowitz, co-founder and CEO of Movers+Shakers, the agency behind this successful campaign.We cover TikTok fundamentals, success strategies for brands, and best tips for getting started. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callMovers+Shakers WebsiteMovers+Shakers TikTok WebinarMovers+Shakers Elf TikTok ChallengeEvan Horowitz LinkedInLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Competition in the beauty and cosmetics industry is intense. Many of the brands have been around for decades with billions in annual revenue. Today's guest is Natalie Mackey, CEO of Winky Lux. Launched in 2015, her cosmetics brand now has over 40 employees and is in more than 3,500 stores worldwide. How'd she do it? Relentless focus on customer experience and branding.Most branding articles and podcasts are vague and fluffy, but this is not one of them.On today's episode, Natalie and I dive deep into specific, actionable branding examples that she's used to build a strong brand in a competitive space fast.If you want to build your company into an industry leader, this episode is a must-listen.This is essential if you want to build a $100 million or $1 billion brand. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callWinky LuxWinky Lux InstagramNatalie's InstagramLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

The bigger your ecommerce store gets, the more returns become a roadblock to scalability. In this interview, I interview Peter Sobotta, CEO and Founder of ReturnLogic.We talk about:- Where and how returns are holding you back- How to turn returns into a marketing and retention opportunity- Best practices for a best-in-class returns program- Return fraud and what to do about it- How returns can give you an edge over AmazonAnd so much more. This episode is going to blow your mind and make your life 10x easier. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callReturnLogicLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show we're joined by Alex Dastmalchi, founder and CEO of Vanity Planet and the Dastmalchi family of consumer brands.We talk about building a fast-growing ecommerce brand. Everything from product to marketing to operations and beyond, including:- How to find winning products- How to identify and scale winning marketing channels to tens of millions in revenue- How to keep operations running smoothly as you scale fast- Diversifying revenue and marketing mix to bulletproof your brandAnd much more. You don't want to miss this episode.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callDastmalchiVanity PlanetLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Jenko Kent, Creative Director of VideGro. They create extremely effective video ads for brands like Harry's, Quip, Ridge Wallets, ThirdLove, Bear Mattress, and more.Their videos get crazy results like 5x higher conversions and 80% lower CPAs, which allow their clients to scale their ad spends fast.Listen to find out how. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callVideGroLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Sean Geng is co-founder of Smoke Cartel, the #1 online head shop, which means they sell pretty much everything but weed including CBD and other counterculture products.What's interesting about their industry is that you can't market it with paid social and PPC. Sean and his team have scaled marketing by getting really creative.In this episode we dive into:- Advanced ecommerce SEO strategies to generate even more sales from your existing SEO strategy- Maximizing sales from repeat orders- Using product launches to increase sales- A must-watch show during quarantine for every business owner- Predictions on the future of ecommerce and how you can come out ahead of the packListen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callSmoke CartelLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.