LEADING BRANDS® — Wavebreak Podcast

Dylan Kelley
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Nov 2, 2020 • 34min

[151] Turn Refunds Into Exchanges This Holiday Season With Loop Returns

This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Tim Busa from Loop Returns talks everything returns, refunds, and exchanges including:-Making gift exchanges easy-Free shipping policies-Incentives for exchanges and more purchasesTo get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersLoop ReturnsBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Oct 26, 2020 • 27min

[150] Maximizing Conversions Using Live Chat With HelpFlow

This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.This week, Jon Tucker from HelpFlow digs in to live chat, covering topics like:- How live chat can save abandoned sales- 3 places live chat can fit in to drive conversions- Live chat examples and case studiesTo get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersHelpFlow's WebsiteSchedule a Strategy Call with HelpFlowBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Oct 12, 2020 • 25min

[148] Conversational Commerce For BFCM With Gorgias

This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.In this edition we talk with Billy McClennan from Gorgias about customer service topics like:-The rise of mobile messaging apps-An omni-channel approach to conversational commerce -How to turn these conversations into salesTo get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersGorgiasGet Your 2nd Month Free with GorgiasBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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Oct 5, 2020 • 25min

[147] Using Anticipation To Build Awareness And Loyalty With AfterShip

This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Today we speak with Joe Wyatt from AfterShip. He talks in detail about shipment topics such as:-Taking advantage of the anticipation period-Communicating ship status effectively-Tracking page tips and examplesTo get access to 10+ recordings with industry leaders, visit Q4Method.com.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersAfterShipBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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Sep 28, 2020 • 24min

[146] On-site Optimization For Holiday E-commerce Success with Justuno

This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.Today we're joined by Mat Bingham, who's sharing how to optimize our web traffic along with:- On-site strategy for BFCM- AI product recommendations- The best way to grow your email and SMS subscribersTo get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersJustunoFree Trial of Justuno Book an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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Sep 21, 2020 • 41min

[145] Scaling Cuts Clothing To Multiple 8-Figures

Steven Borelli started Cuts Clothing back in 2016 with a Kickstater campaign and a mission to create the only shirt worth wearing.Just four years later they’ve sold millions of shirts and built a strong brand as the comfortable, casual, professional shirt for entrepreneurs.Steven and I go in-depth about the founding of Cuts, how he scaled the brand so quickly, along with actionable topics like:- How to build a strong, premium brand - How they manage cash flow and funding to keep growing- Guiding principles and meeting cadence for staying on point with a growing teamThis is a great talk with a great guy and a great brand.You don’t want to miss this one!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersCuts Clothing WebsiteCuts Clothing InstagramBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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Sep 7, 2020 • 36min

[143] Loyalty and Rewards Programs: Everything You Need To Know

Doubling down on retention is more important than ever.Ad costs have increased and ROAS isn’t as strong as it used to be.With BFCM on the horizon, it’s time to start thinking about loyalty and rewards programs. This topic has never been more relevant and actionable, so today we’re replaying an episode Dylan did with Charlie Casey, co-founder and CEO of LoyaltyLion.We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases, and how the most successful ecommerce brands are leveraging loyalty programs.This episode has some crucial information you don’t want to miss!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callEcommerce Insights (Free App)LoyaltyLion  AcademyLoyaltyLionLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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Aug 31, 2020 • 42min

[142] Establishing Your Framework and Building Your Culture

If you build a team without consciously building a team culture, you might end up with just a problematic assembly line.You need to set the framework, guidance, expectations, meeting cadence…Set the frame, win the game.So what are the frames? How do we own them?That’s exactly what McKenzie Bauer, the co-founder and CMO of Thread Wallets, and I talk about on this episode.We also break down:- Building a great culture that you and your team love.- How to take a vacation (without the world ending).- Tactical meeting schedules, cadences, and employee handbooks.This is a big one you don’t want to miss!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callThread Wallets WebsiteMcKenzie Bauer LinkedInLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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Aug 17, 2020 • 32min

[140] Reinventing The Wheel with Shark Wheel

Shark Wheel has literally reinvented the wheel.And since then they’ve scaled into retail and beyond, including working with top sports teams, luggage companies, and even farm equipment.In this episode I speak with Zack Fleishman, Co-Founder and COO of Shark Wheel, on how they’ve managed to capitalize on the abundance of opportunities that come with something as valuable as reinventing the wheel.We also go over actionable topics like:Their ecommerce strategy for 2020How they come up with new products and balance it with staying focused on what’s already selling wellHow they have landed top partnerships with sport leagues and brandsTheir “free” press strategy that gets them national coverage How they inspired NASAAnd much more. Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callShark Wheel WebsiteZack Fleishman LinkedInLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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Aug 10, 2020 • 42min

[139] How Top 100 Brands Produce Their Creative

Ever wanted to go behind the scenes with top brands and see how they produce their creative?Joining me is Jazmin Alvarez, CEO of Pretty Well Beauty.Prior to starting Pretty Well Beauty, she produced creative for brands like Ralph Lauren, Calvin Klein, Sephora, Fenty Beauty by Rihanna, Target, and more.Now she runs Pretty Well Beauty using some of the insight she’s gained in her 10 years working on set as a Senior Photo Director and Casting Director.In this episode, we dive into:- How massive retail brands produce their creative and how you can translate it to your business.- How Fenty Beauty changed the game and the groundbreaking campaign Jazmin worked on.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callPretty Well Beauty WebsitePretty Well Beauty InstagramJazmin Alvarez LinkedInLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

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