LEADING BRANDS® — Wavebreak Podcast [139] How Top 100 Brands Produce Their Creative
Ever wanted to go behind the scenes with top brands and see how they produce their creative?
Joining me is Jazmin Alvarez, CEO of Pretty Well Beauty.
Prior to starting Pretty Well Beauty, she produced creative for brands like Ralph Lauren, Calvin Klein, Sephora, Fenty Beauty by Rihanna, Target, and more.
Now she runs Pretty Well Beauty using some of the insight she’s gained in her 10 years working on set as a Senior Photo Director and Casting Director.
In this episode, we dive into:
- How massive retail brands produce their creative and how you can translate it to your business.
- How Fenty Beauty changed the game and the groundbreaking campaign Jazmin worked on.
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.