LEADING BRANDS® — Wavebreak Podcast [140] Reinventing The Wheel with Shark Wheel
Shark Wheel has literally reinvented the wheel.
And since then they’ve scaled into retail and beyond, including working with top sports teams, luggage companies, and even farm equipment.
In this episode I speak with Zack Fleishman, Co-Founder and COO of Shark Wheel, on how they’ve managed to capitalize on the abundance of opportunities that come with something as valuable as reinventing the wheel.
We also go over actionable topics like:
- Their ecommerce strategy for 2020
- How they come up with new products and balance it with staying focused on what’s already selling well
- How they have landed top partnerships with sport leagues and brands
- Their “free” press strategy that gets them national coverage
- How they inspired NASA
And much more. Listen now!
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Links:
Private email list for ecommerce leaders
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.