LEADING BRANDS® — Wavebreak Podcast

Today on the show I'm joined by Jay B Sauceda, founder of online store Texas Humor and CEO of Sauceda Industries, a leading 3PL. With over 1.3 million followers, Jay shares his 2020 social media marketing strategies including:- What they're doing to grow their follower base- Types of content that's working well right now- The viral content brainstorming that drives shares and grows their brand- How they turn their followers into customersIn addition to running his successful ecommerce brand, he runs an industry-leading 3PL and shares the logistics lessons he's learned so far in 2020. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callTexas HumorSauceda IndustriesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

In today's episode I had a really fun conversation with Peter Keller who is CEO of FringeSport.He started the company 10 years ago (100% bootstrapped) and he's working towards his vision to scale it into the Patagonia of the garage gym fitness movement.He's made great progress towards that goal already without advertising and without taking on any outside investment. If you want to build a big, long-lasting DTC brand this episode is a must-listen.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callStart-Up Drugs ArticleFringe SportLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

With ROAS getting worse every year, it can be stressful as a consumer business owner.Today on the show I'm joined by Calvin Quallis, Founder and CEO of ScotchPorter. He went from getting 6x ROAS in the good 'ol days to now getting 2x ROAS if he's lucky.But he's not worried.He spent the last few years diversifying his business and as a result, he's confident about his company's future. In this must-listen episode we dive into how to build a long-lasting consumer brand. Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrivate email list for ecommerce leadersBook an intro callScotch PorterScotch Porter InstagramCalvin's InstagramLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Mehdi Farsi, co-founder of State Bicycle Company. We talk about how they're driving growth during these crazy times as well as their plans for the rest of 2020.We also talk about tried and true topics like brand collaborations. They've collaborated with iconic brands like Rick and Morty, The Simpsons, and Froot Loops. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakState Bicycle CoLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Bethany McDaniel launched her skincare brand Primally Pure in 2015.Since then, she's grown the company to 30 employees with customers all over the world. They were able to scale in the competitive world of skincare by doubling down on product and a great content strategy.Listen to learn more!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPrimally PurePrimally Pure's BlogLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Another extremely timely, behind-the-scenes episode for you.Today on the show I’m joined by Brett Curry, CEO and co-founder of OMGCommerce — a leading ecommerce Google, YouTube, and Amazon ad agency.In this behind-the-scenes conversation, you’ll learn:- What's working with Google, YouTube, and Amazon ads right now- The messaging that's working right now for Brett's 85+ ecommerce clients- How you should increase/decrease spend during these times- Strategy for the future: how to think about PPC over the next few weeks and monthsPlus dozens of other nuggets that you won't want to miss. Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakOMGCommerceEcommerce Evolution PodcastOMGCommerce ResourcesTop YouTube Ad TemplatesAuthentic Customer Testimonial GuideStrategy SessionLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today I'm joined by Fran Dunaway, co-founder & CEO of TomboyX. Over the last 7 years, they've grown to millions in revenue and a team of 32. On today's episode I go behind-the-scenes with Fran on TomboyX's team, meeting cadence, and more. You'll learn tried and true tactics you can implement to improve productivity and communication with your team. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakTomboyXLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I’m joined by returning guest Jon MacDonald, founder and President of TheGood.com — a leading ecommerce and DTC conversion rate optimization firm.In this behind-the-scenes conversation, you’ll learn:The #1 mistake your brand must avoid right nowWhat top brands are doing to grow sales through this time period (with exact examples)Should you use a COVID banner on site?The one thing you need to be doing right now before this passes Plus many more ways to get ahead in this era of opportunity that we’re currently in.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakJoin our Private Newsletter with other top DTC brandsThe GoodLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Many of us start our business to create freedom in our lives. But then we become a slave to our own companies. We never unplug and work as much as can.There's always something to do and new problems pop up every single day. But working less and living a life outside of work is actually one of the best things you can do as an entrepreneur. In today's episode I'm joined by Ashley Merrill, founder and CEO of Lunya. We chat about work/life balance, enjoying life outside of work as an entrepreneur, founder/CEO vision, and more. Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakLunyaLahgoThe DeepLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

In this episode I'm joined by Steve Gallo, President of OOFOS, a footwear brand described by many customers as "life-changing". Before running OOFOS, Steve held various leadership roles at Adidas. Now he's creating an entire new category in footwear and crushing it. We chat in-depth about: - Leadership styles for tough times- Growth strategy for 2020- The future of retail online and beyondDon't miss this one. Listen now! The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakOOFOSLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.