LEADING BRANDS® — Wavebreak Podcast [126] Building A Consumer Brand That Lasts
With ROAS getting worse every year, it can be stressful as a consumer business owner.
Today on the show I'm joined by Calvin Quallis, Founder and CEO of ScotchPorter.
He went from getting 6x ROAS in the good 'ol days to now getting 2x ROAS if he's lucky.
But he's not worried.
He spent the last few years diversifying his business and as a result, he's confident about his company's future.
In this must-listen episode we dive into how to build a long-lasting consumer brand.
Listen now!
The 5-Minute Ecommerce Email Marketing Hack
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Links:
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.