LEADING BRANDS® — Wavebreak Podcast [127] Building The Next Patagonia Without Ads and Without Funding
In today's episode I had a really fun conversation with Peter Keller who is CEO of FringeSport.
He started the company 10 years ago (100% bootstrapped) and he's working towards his vision to scale it into the Patagonia of the garage gym fitness movement.
He's made great progress towards that goal already without advertising and without taking on any outside investment.
If you want to build a big, long-lasting DTC brand this episode is a must-listen.
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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