LEADING BRANDS® — Wavebreak Podcast

MUST-LISTEN:Today on the show I'm speaking with Russell Stone, co-founder and CEO of VIRUS - a performance compression clothing brand.We chat about what it's like being named VIRUS in a time like this.We also talk about Russell's experience working in ecommerce during the last recession. He was working for a 130-person brand that survived the tough times, but that company ended up failing post-recession a couple years later.Since then, he's grown VIRUS over the last 10 years to 30 team members spread all across the globe. Unlike many people, he's not worried. Why? Listen to the episode to find out.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakVirus IntlPaul Graham ArticleLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

In the last 3 years, Danny Taing has grown his company Bokksu from $0 to $5 million in annual revenue.In this episode we dive deep into:- Branding: why you need it more than ever in 2020- Marketing: what to do about rising ad costs- Vision: how a big vision will motivate you and reduce stress and anxietyAnd of course, much more - listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakBokksuLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Super excited for this interview and no, it's not clickbait. Dorie Smith is founder and CEO at Of Mercer - a modern clothing brand for women who work.She's grown the business to millions in annual revenue without spending money on advertising. How'd she do it? Listen to the episode to find out. If you spend a lot on ads, this is a must-listen for discovering strategies outside of Facebook and Google as ad costs continue to rise in 2020.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakOf MercerOf Mercer's InstagramEpisode with Scott from Oliver CabellLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Every ecommerce business has some seasonal ups and downs.Having the ability to maximize sales during the upturns and reduce impact of the downturns almost sounds too good to be true.But that's the power of focusing on email and retention marketing.In today's episode Dylan Kelley (founder/CEO of Wavebreak and host of this podcast) discusses how this works in practice.Links Mentioned: - Schedule a call- Retention marketing article- Retention revenue calculator- Previous episode: Retention Marketing Pillar #1- Previous episode: Retention Marketing Pillar #2

Not too long ago, Patrick Sullivan Jr. was over $4 million in debt and not sure if his business would succeed.Since then, he's turned things around and the business has taken off. They did $7 million in sales in 2018 and $9 million in 2019.Today on show Patrick, co-founder & CEO of JigsawHealth, shares everything: - How he got over $4 million in debt- Profit margins and how much they spend on marketing- Their unique video marketing strategy that doubled their businessAnd much more! Listen to the end because Patrick shares tons of specific, actionable advice that you won't want to miss. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakJigsaw HealthJigsaw Health's VideosLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today joining me is Byron Walker, owner of SurvivalFrog.com, the largest and most well-known e-commerce store in the survival niche.After years of growth and millions in sales, SurvivalFrog started to go under in 2017.It was a long and painful journey, but the company was able to bounce back and finished 2019 more profitable than ever.Listen to learn how Bryon turned around his business from heavy losses to great profits and survived the mental game behind it.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakSurvivalFrogStress Less, Accomplish MoreByron's LinkedInLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Elizabeth Davis, founder/CEO of Shedavi, an all-natural hair care brand.In this episode she reveals:- Her most effective ad strategy leveraging content- The marketing strategy she's doubling down on for 2020 (it's not what you think)- The hiring framework she's used to keep her business profitable while growingAnd much more. Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakShedaviShedavi's InstagramElizabeth's InstagramLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Special BONUS episode!Part 2 of our Retention Marketing Series... Building a brand is one of the most profitable things you can do for your ecommerce business. But how the heck do you do it? Listen to this bonus episode to learn how to use branding and retention marketing to massively scale your ecommerce business.Links Mentioned:WavebreakWavebreak's Retention Revenue CalculatorWavebreak's new Retention Marketing guideSchedule a call w/ Dylan, Founder/CEO of Wavebreak

How do you bootstrap an ecommerce business to 7-figures with a small team of 3?Find out in this episode of the Wavebreak Podcast.I'm joined by Adam Hendle, founder of men's personal care brand Ballsy.In this episode he shares:- How they've quickly grown to millions in revenue with a small team- Influencer marketing strategies for 2020- Branding advice to make your advertising and marketing stand outAnd much more. Don't miss out, listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakBallsyBallsy's InstagramAdam's InstagramLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets.They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years.Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPopSocketsLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.