[115] Retail Seasonality: How To Maximize Upside And Minimize Downside All Year Long

Every ecommerce business has some seasonal ups and downs.

Having the ability to maximize sales during the upturns and reduce impact of the downturns almost sounds too good to be true.

But that's the power of focusing on email and retention marketing.

In today's episode Dylan Kelley (founder/CEO of Wavebreak and host of this podcast) discusses how this works in practice.

Links Mentioned:

 - Schedule a call

- Retention marketing article

- Retention revenue calculator

- Previous episode: Retention Marketing Pillar #1

- Previous episode: Retention Marketing Pillar #2