LEADING BRANDS® — Wavebreak Podcast

Today on the show I'm joined by Ben Scrivens, owner of Fright-Rags, a horror shirt company.He started the company in 2003 and has been in business for over 16 years.In this episode he shares:- How ecommerce marketing has changed over the last 16 years- The impact of the financial crisis of 2007–2008 on his business and his plan for the future- The marketing channels he's doubling down on and testing in 2020And much more. Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakFright RagsTik TokLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Special BONUS episode!Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch.This is not that type of content.The trend we see over and over goes something like this:Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing tactics, etc...Upon which they build and double-down on team, inventory, and more of what’s working…And in doing so increase the underlying risk in their business.And when that campaign, publicity, or tactic stops working, there hasn’t been a concerted effort to invest in alternative lead generation avenues and well... we have a problem.At Wavebreak, we’ve dubbed 2020: The Year of Retention. And it’s based on a simple tenant for ecommerce stores: When growth comes, retention should follow.In 2020, the relationships you already have will become even more important for the continued success of your store.Over the next few weeks, we'll be diving into retention marketing and how it unlocks next level growth for ecommerce businesses.Today on the show we're diving into Pillar #1.Links Mentioned:WavebreakWavebreak's Retention Revenue CalculatorWavebreak's new Retention Marketing guideSchedule a call w/ Dylan, Founder/CEO of Wavebreak

United By Blue is an outdoor brand with a rapidly growing ecommerce presence.They also have their own stores and wholesale to over 1,300 retail partners worldwide.Today I'm joined by the founder and CEO, Brian Linton.He shares what United By Blue is doing to stay competitive in 2020 as ad prices increase and the ecommerce space gets more competitive.Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakUnited by BlueLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by William Forshaw, founder and CEO of Maxwell-Scott. He's grown the multi-million dollar business into a global brand selling in the US, UK, Australia, and many other countries. Listen to learn how.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakMaxwell-ScottLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by returning guest, Ryan Popoff of Popov Leather.This is his 3rd time on the show and in the last 3 years he's grown his business 3x - that's a lot of 3's!In today's episode, you'll learn:- The key hire that changed everything for Ryan's business and removed him from the day-to-day- How Ryan got rid of his bank account anxiety- The method Ryan used to increase revenue 3x over the last 3 years while also increasing PROFITAnd much much more!If you've grown an ecommerce business to 7-figures and you want to take it to the next level and become a real CEO or simply take a vacation, this episode is a must-listen.Listen now! The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPopov LeatherRyan's First EpisodeRyan's Second EpisodeListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Gunhee Park, the founder of Populum, a direct-to-consumer CBD oil brand.Because they're in the CBD space, typical marketing tactics, such as FB ads and Google PPC ads, are unavailable.Yet they've still managed to sell millions of dollars of product.Listen to this episode to learn how.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakPopulumTraction BookListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Ever wonder how to make your products go viral?Today's guest, Tyson Walters, has done it multiple times with his ecommerce store Shed Defender.Their marketing has been seen by over 100 million people and they've been featured on Shark Tank, Oprah, and many other top publications.Listen now!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakShed DefenderListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

The cost of Facebook ads is always rising.Today on the show I'm joined by Robert Patton, owner and creator of Sheath Underwear.He shares how they're using Instagram and YouTube influencers, athlete sponsorships, podcast sponsorships, and giveaways to grow their brand.Listen now.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakSheath Underwear - Use code WAVEBREAK for 30% offListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today is a very special episode of the Wavebreak Podcast…EPISODE 100!In this episode, Dylan shares:How the Wavebreak Podcast was startedHow Klaviyo became a sponsor of the podcastHis top 3 lessons learned interviewing 100+ 7 and 8-figure entrepreneursAnd much more! This is a fun episode for you to enjoy for the busy holiday season.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:WavebreakSchedule an intro call with DylanListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Ad costs keep rising and they're only going to get more expensive in 2020.What does that mean for your ecommerce store?Will you be able to keep growing it?Or will you have to start worrying about cash flow?What would you do if Facebook or one of your ads channels disappeared overnight?Today I'm joined by Logan Christopher, co-founder and CEO of Lost Empire Herbs.He doesn't have to worry about ads getting more expensive because he's built his business on the back of email marketing.It's not too late for you to do the same.Listen to learn how.The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakSchedule an intro call with DylanLost Empire HerbsLegendary StrengthLegendary Strength "Best of" videos Listen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.