

LEADING BRANDS® — Wavebreak Podcast
Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
Mentioned books

Nov 25, 2019 • 33min
[98] How To Grow Your Ecommerce Store Fast With The Right Team
Today on the show I'm joined by Amy Perez, founder & CEO of Primal Pit Paste. P3 was “home grown” out of her kitchen for her family, when she struggled to find natural deodorants that worked.Since then, it's grown into a very successful ecommerce business, very fast. Their products are also available in retail at Walmart, Target, and Whole Foods.In this episode she shares how to build a great team that allowed her business to grow fast. The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakPrimal Pit PasteListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Nov 18, 2019 • 29min
[97] Use This Ecommerce Branding Strategy To Make Your Store Stand Out
Branding is super important.It determines the success of your marketing. It controls how much you can charge.The list goes on.A great brand makes life a lot easier as an ecommerce store owner.On this episode I'm joined by Teddy Giard, co-founder of Kanga Coolers.Their growth has been fueled by great branding at the core.It even led to a Shark Tank appearance and a deal with Mark Cuban.The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakKanga Coolers' Website@KangaCoolers on InstagramKangaCoolers on YouTubeListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Nov 11, 2019 • 34min
[96] How To Beat Your Ventured-Funded Ecommerce Competitors
Today on the show I'm joined by Zee Schwab from Sayar Care. Sayar Care is making amazing headway despite being in a very competitive space filled with well-funded competition.Listen to find out how.The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakSayer CareListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Nov 4, 2019 • 52min
[95] 8-Figure BFCM Marketing Strategy
Ever wonder what the most successful ecommerce brands do on Black Friday and Cyber Monday?Today I'm joined by my good friend Mat Bingham from Justuno.We dive into the behind-the-scenes strategy that some of the biggest brands in ecommerce use to dominate Q4.Prefer video? Check out the show notes for a link to the video replay. The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakVideo Replay LinkApply for a Wavebreak Intro CallJustunoListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Oct 28, 2019 • 44min
[94] Ecommerce Affiliate Marketing: The Ultimate Guide
In this episode you're going to learn how to get started with ecommerce affiliate marketing.You'll discover:- Everything you need to know to launch a successful affiliate program for your ecommerce store- The affiliate marketing "funnel" that consistently brings in new affiliates- How to come up with a win-win commission model- The secret to long-lasting relationships with affiliatesToday's guest Arlen Robinson, co-founder of OSI Affiliate Software, shares all that and more.The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakOSIArlen's WebsiteeCommerce BrothersListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Oct 21, 2019 • 28min
[93] The Power Of Delegating: From $80k To $3mm In Sales
Today on the show I'm joined by Chris Gronkowski, former NFL player turned entrepreneur.He's now the founder and CEO of Ice Shaker. In this episode, you'll discover:- His experience raising investment on Shark Tank from Mark Cuban and Alex Rodriguez- The #1 problem he faced as he's grown the business and how he solved it- His advice for building a team and getting out of the day-to-day of the business- His methodology for scaling his business by delegatingAnd much more. Listen now! The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakIceShakerChris's InstagramListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Oct 14, 2019 • 1h 1min
[92] The Super Simple 2-Part BFCM Marketing Funnel
Discover what the top 1% of ecommerce brands know that you don't.This super simple 2-part BFCM marketing funnel will maximize your Q4 revenue.This is the exact strategy top 100 ecommerce brands use to dominate Black Friday and beyond with email and loyalty.Joining me to tackle this topic is Fiona Stevens from LoyaltyLion.Listen now!The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakBFCM Email + Loyalty ChecklistWebinar ReplayLoyaltyLionListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Oct 7, 2019 • 33min
[91] How To Position Your Ecommerce Business As A Premium Brand
Ever wonder the secret to making your brand seem high quality and premium?Today's guest, Ben Wieder, branding expert and founder of Chassis, knows the answer.He's built a premium ecommerce brand that sells over 7-figures per year.In this episode, you'll discover all of Ben's secrets around building and positioning a premium brand.As a bonus, he also reveals their exact YouTube influencer marketing strategy.Listen now!The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakChassisLevel 6Listen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Sep 30, 2019 • 40min
[90] The Power of Positioning
How do you communicate your product to the marketplace?What words and branding do you use to describe your product to your customers?Today's guest, Scott Unkefer, founder of Just Panela, took a product considered "low class" and got it into Whole Foods globally.And he did it in record time - faster than any other brand in the world.Typically it takes 5 years to get into Whole Foods on a global level, but Scott did it in just 1 year.Listen to learn exactly how he did it.The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakJust PanelaListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Sep 23, 2019 • 38min
[89] Delegate Your Way To A Successful Black Friday
Record-breaking holiday revenue is great, but fulfilling all those orders can be a huge pain.Today on the show I'm joined by Sam Davidson from Batch USA.Listen to learn how he thrives in Q4 by hiring extra team members.You'll learn his exact process for sourcing candidates, hiring, training, and much more.The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakBatch USAListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.