LEADING BRANDS® — Wavebreak Podcast

Black Friday will be here before you know it.Want to have your biggest Black Friday ever in 2019?This step-by-step email strategy will be your secret weapon.In this episode, you'll learn:- The costly mistake 99% of ecommerce stores make with their Q4 email marketing- How to come up with a killer Black Friday offer- How many emails to send BFCM weekend and when to send them- How to ensure your emails get opened- A bonus tactic that will put your emails on steroidsListen now!The Black Friday Email Success ChecklistDon’t leave money on the table this Black Friday and holiday season.Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing.Click here to download the checklist for free.Click here to download the checklist for free.Links:WavebreakListen on iTunesLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

In this episode, I'm joined by Michele Romanow, Co-Founder & President of Clearbanc, venture capitalist, 5x founder who sold her last company to Groupon, and a judge/host of Dragon’s Den, the original Shark Tank. We discuss all of the details of raising capital to grow your ecommerce business — everything from VCs to loans to how you should invest the money. This episode is must listen for any ecommerce entrepreneur that wants to grow. The Black Friday Email Success Checklist Don’t leave money on the table this Black Friday and holiday season. Download our 2019 edition “Black Friday Email Success Checklist” to crush your competition and have you best Black Friday ever using email marketing. Click here to download the checklist for free. Click here to download the checklist for free. Links: Wavebreak Clearbanc Michele's Twitter Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Direct-to-consumer footwear brand Oliver Cabell has grown to over $445,000 per month in sales in less than 3 years. They're bootstrapped with a very small team, yet they consistently sell out of their products. What's their secret? Find out by listening to my chat with Scott Gabrielson, founder of Oliver Cabell. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak Oliver Cabell Instagram - Oliver Cabell Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

With the right content marketing strategy, you can accelerate your ecommerce growth. Today on the show I'm joined by Chris Chasteen, co-founder of Content Cucumber and CEO of Silicon Depot. Using content marketing, Chris has nearly doubled the revenue of his ecommerce store. Listen to learn his exact content marketing strategies—everything from keyword research to promotion. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak Content Cucumber - Use code WAVEBREAK30 for $30 off your first month SIlicon Depot SEMrush Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Kitty Poo Club is doing over $1M in monthly revenue with their unique product. Today on the show I'm joined by Chad Kauffman, co-founder of Kitty Poo Club. Listen to learn their marketing and retention strategies for growing an 8-figure ecommerce business. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak Kitty Poo Club Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

The Groomsman Suit started in 2016 and they did $2.5mm in 2018. This year they are projecting more than $4mm in sales via their online store. Today on the show I'm joined by co-founder Diana Ganz and she reveals exactly how they grew so fast. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak The Groomsman Suit Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Today I'm joined by returning guest Steven Sashen, founder of Xero Shoes. Last year Xero Shoes did $8.8mm in revenue, but today Steven's sharing 3 reasons why you DON'T want your business to grow. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak Xero Shoes Xero Shoes SEC Info Steven's previous appearance on the Wavebreak Podcast Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Parachute Home is a popular direct-to-consumer home essentials company. Today we're going behind the scenes with Luke Droulez, CMO of Parachute and employee #1. Listen now to learn how Parachute grew from 0 to over 100+ employees while taking the marketplace by storm. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak Parachute Home Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Your revenue might be growing, but what about your profit? Do you know your numbers? Here's the sad truth: as most ecommerce businesses grow their revenue, their profit margin goes down. Nobody teaches you how to manage your financials as an ecommerce business. It's overwhelming, stressful, and complicated. But it doesn't have to be. Today on the show I'm joined by Adam Lean of the CFO Project. He's a former ecommerce entrepreneur turned profit expert. And today he's sharing all of his ecommerce profitability secrets. Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak The CFO Project Why your ecommerce business isn’t as profitable as it should be Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Branding can make or break your ecommerce business. Good branding allows you to charge higher prices. Good branding increases conversion rates. It's a really big deal. But it's also really difficult to get right. Today on the show I'm joined by Lindsay Rubin from V-dog. She's mastered the art and science of branding and today she shares all of her branding secrets and more... Listen now. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit. Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue. This is our secret sauce and we're giving it all away for free, no strings attached. Click here to download the checklist for free. Links: Wavebreak v-dog Listen on iTunes Learn more about Wavebreak This episode is sponsored by... Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.