

LEADING BRANDS® — Wavebreak Podcast
Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
Mentioned books

Jul 8, 2019 • 26min
[78] How To Get Rid Of Your One-Time Customers For Good
One-time customers are the worst.
They're expensive to acquire and sometimes not even profitable.
In this episode of the Wavebreak Podcast, I reveal our exact strategy for getting rid of one-time customers and turning them into customers for life.
The secret? A magic 3-part email sequence.
You don't want to miss this episode. Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jul 1, 2019 • 44min
[77] Behind the Scenes of a $30 Million Ecommerce Brand
100% PURE grew from nothing to nearly $30 million in annual revenue with no investors.
In this special episode, I chat with Ric Kostic, co-founder and CEO of 100% PURE.
You'll learn:
How 100% PURE bootstrapped their way to 8-figures
The secret Ric uses to stay productive (he learned it from Mark Cuban)
And more! Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
100% Pure
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jun 24, 2019 • 35min
[76] 3 Reasons You Need Live Chat Now
You’re losing money by not having live chat on your ecommerce store.
Today on the show I’m joined by Jon Tucker, founder and CEO of HelpFlow - a 24/7 live chat team for ecommerce stores.
Listen to learn:
How to get started fast
Jon’s entire live chat strategy after working with hundreds of ecommerce brands
Specific mistakes to avoid
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Free Live Chat Blueprint
HelpFlow
LiveChat
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jun 17, 2019 • 55min
[75] YouTube Influencer Marketing Secrets
Want to land lucrative partnerships with some of the biggest names on YouTube?
Joe, Director of Marketing at Antlion Audio, has mastered building relationships with top influencers.
On this episode of the Wavebreak Podcast, he reveals his entire influencer marketing strategy.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Antlion Audio
Joe's Mic
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jun 10, 2019 • 44min
[74] How To Put Your Competition Out Of Business
Stop worrying about your competition.
Stop looking for the next marketing hack.
Just listen to this podcast interview.
Mike Cregan reveals the real secret to building a successful brand that crushes the competition.
He's the founder of Butler Luxury - they make the world's best clothes hangers.
They've made the hangers for designers like Chanel, Calvin Klein, Michael Kors, Petit Bateau, Diane Von Furstenburg, Eileen Fisher and many others.
Listen now to learn exactly how he says miles ahead of his competition and remains the industry leader for over 20 years.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Butler Luxury
IRCE
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jun 3, 2019 • 35min
[73] How To Automate Your Ecommerce Business To Millions
Wouldn't it be nice if you could cut your workload in half? What about without having to hire someone?
It sounds impossible, but it's not. Sadeek Daya is the founder of VanGo Vapes and this is exactly what he's done.
In this episode we talk about how to get your ecommerce business out of your brain using automation and software.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
VanGo Vapes
VanGo Vapes Facebook
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

May 27, 2019 • 32min
[72] How to Delegate Your Way to CEO of Your Ecommerce Business
Today I'm joined by Cindy Collins, the founder of Euphoric Herbals.
She's grown her ecommerce store to over 2,000 orders per month and has a team of 10 supporting the business.
She's been able to remove herself from the day-to-day hustle and transition into a true CEO role.
Listen to learn how she built a great team and removed herself from her business.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Euphoric Herbals
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

May 20, 2019 • 31min
[71] How to Conquer Stress and Doubt as an Ecommerce Entrepreneur
Every week I talk with founders of ecommerce stores doing $2 million, $5 million, $10 million, $20 million/year or more.
And despite their growth and success, they all have one thing in common...
They still live in fear and stress and lack of certainty.
If you run a 7 or 8-figure ecommerce store, this episode is a must-listen.
You'll learn exactly how to lower your stress levels and increase your confidence and certainty in your business.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Schedule a Call with Dylan
The Wavebreak Method
Case Studies
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

May 13, 2019 • 56min
[70] The Low-Hanging Fruits That Scale Ecommerce Stores to 8-Figures and Beyond
Today on the show I chat with Stephen Carl, founder of Needle Movement - an ecommerce strategy company.
Stephen founded Needle Movement after 18 years of working with larger companies like Lafayette 148 New York where he led digital business from $8 million in annual revenue to nearly $45 million.
Today on the show he shares:
How to find low-hanging fruit that'll help you scale fast
How to stand out in crowded markets like fashion and watches
How to land big PR on sites like NYT and PopSugar
What big funded companies like Casper do that you should NOT copy
And much more... Listen now!
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Free Strategy Call w/ Stephen
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

May 6, 2019 • 40min
[69] Building A 7-Figure Fashion Brand Using Influencer Marketing
This week on the podcast I chat with Kristi Soomer, founder of Encircled.
We dive deep into her influencer marketing strategy - everything from finding influencers to paying them.
And much much more... As a bonus, we also talk about Kristi's summer intern strategy!
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Encircled
Follow Encircled on Instagram
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.