

LEADING BRANDS® — Wavebreak Podcast
Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
Mentioned books

Apr 29, 2019 • 34min
[68] One Quick Checklist for Boosting your Email Revenue
I've put together a quick and easy checklist to make sure you are getting the most out of your email marketing.
This week I go in depth about each of the steps and how to increase your email revenue.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Ecommerce Email Success Checklist
Want to explore working together? Book your free, no strings attached intro call
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Apr 22, 2019 • 31min
[67] 5 Simple Tactics To Work Less And Get More Done
Do you have a never ending todo list?
Do you wish you could get more done?
Do you wish you could work less?
In this episode, I reveal 5 simple tactics to work less and get more done.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Apr 15, 2019 • 42min
[66] The #1 Ecommerce Conversion Killer
In today's episode, Grant Segall from TsuNAMI Click, reveals the #1 ecommerce conversion killer and how to fix it.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
TsuNAMI Click
Grant's LinkedIn
TsuNAMI Case Studies
ConversionXL
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Apr 8, 2019 • 33min
[65] The $3 Million Slump
Abby Walker grew her business from $650k in 2016 to $3mm in 2017.
Then in the beginning of 2018, she lost her passion for the business.
She doubted herself and the first 6 months of 2018 were a struggle.
But she was able to bounce back and close out 2018 with $4mm in sales.
Listen to learn how she did it.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Vivian Lou
Abby's Book
Abby's Original Episode
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Apr 1, 2019 • 38min
[64] Your Marketing Is Too Broad, Here's How To Fix It
Here's the deal: your marketing is too broad.
And you might not even know it.
That's why you have to listen to this podcast with Dr. Amy Baxter, founder and CEO of PainCareLabs. She's also known for turning down "Mr. Wonderful" on Shark Tank.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
PainCareLabs
Buzzy
VibraCool
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Mar 25, 2019 • 35min
[63] Why 98% Of People Who Visit Your Online Store Don't Buy
98% of your website visitors won’t buy from you today.
On today's show we dive into why they don't buy and how to fix it.
I'm joined by Jon MacDonald, founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox and more.
He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.
He knows how to get visitors to take action.
Listen now.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
The Good
Jon's Weekly Email List
Free Landing Page Assessment
Google Analytics
UserTesting
HotJar
Google Optimize
VWO
Optimizely
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Mar 18, 2019 • 32min
[62] How To Cure Growing Pains Using Automation
Scaling your ecommerce business always comes with challenges you didn't expect.
It seems like there's always more work to do, especially when you're growing fast.
The good news is that you can automate parts of your ecommerce business.
Today on the show Charles Palleschi, founder of Spark Shipping, shares how.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Wavebreak
Dylan's Interview on Business of Ecommerce
Spark Shipping
Business of Ecommerce Podcast
Listen on iTunes
Learn more about Wavebreak
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Mar 11, 2019 • 33min
[61] Double Your Organic Traffic In 2019
Recently Nat Eliason, founder of Growth Machine, grew an ecommerce blog from 0 to 150,000 monthly visitors in 8 months using SEO and content marketing.
In today's episode he shares all of the details and much more.
Listen now.
Links:
Wavebreak
SEO Case Study
Clearscope
Nat's Blog
Nat’s Twitter
Cup & Leaf
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right in just a few weeks.
Click here to learn more.
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Mar 4, 2019 • 36min
[60] How To Stop Drowning In Customer Service Tickets
"I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again."
Does that sound familiar?
Customer service is a ton of work, but extremely important in any ecommerce business.
Today on the show we talk about how to scale your customer service without the headaches.
I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an ecommerce and customer support veteran with a ton of tips and tricks up his sleeve.
Listen as he shares it all.
Links:
Wavebreak
Simplr
Free 14 day trial of Simplr
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right in just a few weeks.
Click here to learn more.
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Feb 25, 2019 • 60min
[59] Top Ecommerce CRO Myths
Today on the show I'm joined by Devesh Khanal, founder of Growth Rock, a conversion optimization agency for ecommerce brands.
We talk about...
Top ecommerce CRO myths
The average conversion rate (it's not what you think)
An entire list of conversion increasing ideas for improving your store
The first thing you can do to increase your conversions starting today
Listen now.
Links:
Wavebreak
Text CRO to 345345
Growth Rock
Google Analytics
How to Write Captivating Product Descriptions
Optimizely
VWO
Google Optimize
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right in just a few weeks.
Click here to learn more.
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.