

LEADING BRANDS® — Wavebreak Podcast
Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
Mentioned books

Feb 18, 2019 • 37min
[58] In-Depth Ecommerce Retargeting Guide
Today on the show we dive deep into the art & science of ecommerce retargeting.
I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks.
Listen now.
Links:
Wavebreak
RetargetLinks
15 Statistics on Retargeting
Criteo
AdRoll
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right in just a few weeks.
Click here to learn more.
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Feb 11, 2019 • 31min
[57] 3 Crazy Content Strategies For Doubling Your Organic Sales
Content marketing is one of the highest converting marketing channels in ecommerce.
Today on the show I'm joined by Chris Chasteen, CEO of Silicone Depot and co-founder of Content Cucumber.
Listen to learn the exact content strategy he used to double his organic traffic sales, PLUS 2 bonus strategies.
Links:
Wavebreak
Silicone Depot
Content Cucumber - First 5 people get a FREE SAMPLE with code WAVEBREAK19
DesignPickle.com
SEMRush
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right in just a few weeks.
Click here to learn more.
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Feb 4, 2019 • 39min
[56] Why Small Wins Matter In Ecommerce
Ever feel like your store isn't growing fast enough?
Maybe your sales have even stalled...
That's exactly what happened to today's guest Mehdi Kajbaf, co-founder and CEO of Matboard and More.
They do custom made-to-order artwork framing online.
And after growing a lot year after year, growth stalled...
Listen to find out why their growth stalled and how Mehdi turned things around.
Links:
Wavebreak
Matboard and More
4 Hour Work Week
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right in just a few weeks.
Click here to learn more.
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jan 28, 2019 • 42min
[55] What The Top Ecommerce Stores Know That You Don't
Today on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course.
Email marketing is a pain in the butt.
It's time-consuming and it's hard.
But on the flip side, it's extremely profitable.
With the right email strategy, you could increase your sales by 20% or more.
In today's episode Nick and I break things down and make email marketing simple.
Nick dives deep into his research on ecommerce email marketing and reveals...
The big mistake the majority of online stores are making when it comes to email
The easiest way to get started with email marketing in 20 minutes or less (it's not what you think)
And much more. Listen now.
Links:
Wavebreak
Ecommerce Email Mastery
Draft
[8] How to increase your sales without spending more on ads with Nick Disabato
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Stop leaking revenue.
Take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right in just a few weeks.
Click here to learn more.
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jan 21, 2019 • 27min
[54] How To Increase Sales By 10% With Payment Plans
There's a bunch of people who visit your Shopify store and don't buy anything.
They just leave and disappear forever.
One of the reasons those people don't buy is price.
They might think your prices are too high or maybe they simply can't afford your products right now.
Today on the show Charlie Youakim from Sezzle shares an easy way to capture more sales and combat price objections without lowering your prices.
Listen to learn how.
Links:
Wavebreak
Sezzle.com (get a free month when you mention the podcast)
Schedule a demo
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Maximize your revenue from email in 2019.
Now is the time to take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jan 14, 2019 • 40min
[53] Insider Ecommerce Secrets From 80+ Online Stores
Today I have a special episode for you.
I chat with Pat Walls, founder of StarterStory.
He's interviewed over 80 ecommerce brands and learned all of their secrets.
Today on the show he shares a few including:
Patterns he sees across the most successful online stores
Top 3 marketing channels every store needs to get right
The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs
Listen now.
Links:
Wavebreak
Starter Story
Wavebreak Podcast: Joker Greeting Interview
Mini Materials
FEAT Socks
@ThePatWalls
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You're leaving money on the table with bad email marketing.
Maximize your revenue from email in 2019.
Now is the time to take your email marketing to the next level.
At Wavebreak, we'll help you get your email marketing right before you miss out.
Click here to learn more and schedule a call.

Jan 7, 2019 • 32min
[52] How To Put Your Influencer Marketing On Autopilot
Everyone talks about how great influencer marketing is.
But it's hard and time-consuming to implement. And you're already super busy.
What if there was a way to just automate the entire process from start to finish?
Inside today's episode with Brett Bernstein from Gatsby learn...
How to reach out to influencers who are interested in your brand on autopilot
The best offers to make to influencers to get them to promote your products (without paying them)
And much, much more!
Listen now.
Links:
Wavebreak - Fully managed email marketing for Shopify stores
Gatsby on the Shopify App Store
Gatsby Website
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
ATTN: Shopify Plus Store Owners
Email marketing is hard.
If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.
At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.
We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.
Apply for your free consultation now to reserve your spot.

Dec 31, 2018 • 9min
[51] Ecommerce Email Marketing Coaching Giveaway
Happy New Year!
To help you get started in 2019 on the right foot with email marketing, I'm giving away $600 worth of ecommerce email marketing coaching.
Listen for the full details.
Click here to enter ->

Dec 24, 2018 • 22min
[50] Your 2019 Ecommerce Email Marketing Strategy
In this episode, I dive into an easy-to-follow guide for turning email marketing into a top revenue driver for your Shopify store in 2019.
I break it down month by month and give you a specific action item for every month of the year.
Just a simple action item that you can do to improve your email marketing.
These small projects will add up fast and if you do things right, you'll make more money from email in 2019 than ever before.
Listen now.
Links:
Wavebreak - Fully managed email marketing for Shopify Plus stores
Draft
Draft's Ecommerce CRO Calendar
Wavebreak Podcast Episode: Next Level Abandoned Cart Emails
Apply to work with Wavebreak
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
ATTN: Shopify Plus Store Owners
Email marketing is hard.
If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.
At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.
We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.
Apply for your free consultation now to reserve your spot.

Dec 17, 2018 • 32min
[49] Ecommerce Loyalty Programs: How To Drive More Repeat Purchases
Loyalty programs in ecommerce are incredibly powerful.
They get people to spend more money and spend more frequently.
Today on the show I'm joined by Charlie Casey, co-founder and CEO of LoyaltyLion.
We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases.
Listen to learn how the most successful ecommerce stores are leveraging loyalty programs.
Links:
Wavebreak - Fully managed email marketing for Shopify Plus stores
Ecommerce Insights (Free App)
LoyaltyLion Academy
LoyaltyLion
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
ATTN: Shopify Plus Store Owners
Email marketing is hard.
If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.
At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.
We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.
Apply for your free consultation now to reserve your spot.