

LEADING BRANDS® — Wavebreak Podcast
Dylan Kelley
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
Mentioned books

Dec 10, 2018 • 41min
[48] CASE STUDY: Growing to 7-Figures In Ecommerce Revenue
Today joining me on the show is Ryan Popoff from Popov Leather.
If his name sounds familiar that's because he was in the very first ever episode of the Wavebreak Podcast: "Working the night shift to $40k/mo."
It's one of our most popular episodes and since then, his business has grown tremendously.
Listen to learn exactly how he did it.
Links:
Wavebreak
Popov Leather
Episode #1 - From working the night shift to $40k/mo
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ATTN: Shopify Plus Store Owners
Email marketing is hard.
If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.
At Wavebreak, we help Shopify Plus stores stop leaking revenue with done-for-you email marketing.
We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.
Apply for your free consultation now to reserve your spot.

Dec 3, 2018 • 55min
[47] 8-Figure Ecommerce: The 3 Steps To Scaling
This is one of the most important podcast episodes you must listen to before planning your 2019 marketing strategy.
Today's guest has mastered the art and science of scaling 7-figure ecommerce stores to 8-figures and beyond.
Kunle Campbell is the host of the 2x Ecommerce Podcast and the founder of 2x Media.
I got him to reveal his entire strategy for 8-figure growth on the show and he held nothing back.
Listen to learn his 3-step strategy for scaling any ecommerce business.
Links:
Wavebreak
2x Media
2x Ecommerce Podcast
EP 151: Black Friday Email Marketing w/ Dylan Kelley
S3 EP 19: Ecommerce Email Funnels w/ Dylan Kelley
AdRoll
Taboola
Kunle Campbell on Twitter
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
ATTN: Shopify Plus Store Owners
Email marketing is hard.
If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.
At Wavebreak, we help Shopify Plus stores stop leaking email revenue with done-for-you email marketing.
We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.
Apply for your free consultation now to reserve your spot.

Nov 27, 2018 • 19min
[46] BFCM 2018 Email Marketing Recap
This past weekend was the important weekend of the year for ecommerce — Black Friday and Cyber Monday.
I'm releasing today's episode a day late because I know firsthand how busy BFCM is for people like you.
Today we're going to ease back into the podcast with a special episode.
The topic is Black Friday Cyber Monday Email Marketing: What Worked, What Didn't, and Lessons Learned.
Listen now to learn my top 4 BFCM 2018 email marketing lessons.
Links:
Wavebreak
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
ATTN: Shopify Plus Store Owners
Email marketing is hard. Especially when it matters the most on BFCM.
If you want to take email marketing off your plate and turn it into a top revenue driver for your store, click here to apply for a free consultation.
At Wavebreak, we help Shopify Plus stores stop leaking email revenue with done-for-you email marketing.
We're currently booking clients for January 2019. Don't wait around because these spots will fill up by the end of 2018.
Apply for your free consultation now to reserve your spot.

Nov 19, 2018 • 40min
[45] How To Increase Your Shopify Store's Profits While Working Less
Something that I've wanted to do ever since I started my podcast was to go back with past guests and get updates on their businesses.
Today I'm bringing you one of the first of these updates.
About a year ago, I spoke with Cheri Tracy from Orglamix.
In the last year, she's made some big changes to her business.
Profitability is higher than ever and she works less than ever.
Find out to learn how she did it.
Links:
Wavebreak
Orglamix
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You can't scale an ecommerce business without...
You can't scale an ecommerce business without email marketing.
But email is hard and time-consuming.
At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.
We completely take email off your plate and turn it into a top revenue driver for your brand.
Only 2 slots left.
Click here to apply for a free consultation.

Nov 12, 2018 • 38min
[44] How To Sell More Ecommerce Subscription Products And Reduce Churn
Subscription products can be an awesome revenue booster for your ecommerce business.
But then customers cancel...
And it could've been prevented.
Today on the show I chat with Lance Jones from ReCharge.
Inside today's conversation he shares:
How to use subscription products to get rid of your slow season
The top reasons customers cancel their subscription products
No-brainer ways to decrease the churn of your subscription products
Listen now!
Links:
Wavebreak
ReCharge
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You can't scale an ecommerce business without...
You can't scale an ecommerce business without email marketing.
But email is hard and time-consuming.
At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.
We completely take email off your plate and turn it into a top revenue driver for your brand.
Only 2 slots left.
Click here to apply for a free consultation.

Nov 5, 2018 • 34min
[43] Next Level Influencer Marketing For Ecommerce Brands
Influencer marketing is hard and expensive.
Normally you have to reach out to hundreds of people to land a few interested influencers.
Then you have to pay them to promote your product.
What if there was an easier and cheaper way to do influencer marketing?
Today on the show I chat with Blaine Farr from Wooly.
We chat about:
How to find powerful influencers among your existing customer base
How to reach out to these people and get them to promote your products for FREE
How to turn influencer marketing into a predictable marketing machine
Listen to learn how.
Links:
Wavebreak
Schedule a free demo of Wooly
Wooly
Google Forms
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You can't scale an ecommerce business without...
You can't scale an ecommerce business without email marketing.
But email is hard and time-consuming.
At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.
We completely take email off your plate and turn it into a top revenue driver for your brand.
Only 2 slots left.
Click here to apply for a free consultation.

Oct 29, 2018 • 28min
[42] The Power Confirmation Emails in Ecommerce
Order confirmation and other notification emails are super overlooked when it comes to your ecommerce mail marketing strategy.
Are yours helpful? Are they ugly? Are they pretty?
Today on the show I'm joined by Björn Forsberg from ForsbergPlusTwo, the creators of OrderlyEmails.
We chat about a side of email marketing that is extremely under utilized: transactional emails.
Specifically, we talk about:
How to get repeat orders from your order confirmation emails
The most underrated perk of good email marketing
The power of email design and why it's so crucial
Mistakes you might be making with your current transactional emails
Listen now!
Links:
Wavebreak
OrderlyEmails
ForsbergPlusTwo
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You can't scale an ecommerce business without...
You can't scale an ecommerce business without email marketing.
But email is hard and time-consuming.
At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.
We completely take email off your plate and turn it into a top revenue driver for your brand.
Only 2 slots left.
Click here to apply for a free consultation.

Oct 22, 2018 • 28min
[41] Ecommerce Data Loss: How to Prevent and Restore Deleted Shopify Products and Pages
Imagine accidentally deleting a key part of your Shopify store and not being able to fix it for days.
What impact would that have on your business?
How much revenue would you lose?
How many customers would never come back?
Today on the show I chat with Mike Potter, co-founder of Rewind, a backup and recovery service for Shopify.
We're talking about something nobody really talks much about in ecommerce: data loss and the importance of backups.
Mike shares:
Why you need to backup your Shopify store
How to make sure a Shopify app is safe to install (hint: they're not all created equal)
The cost of not having a backup
Listen now!
Links:
Wavebreak
Rewind.io
Rewind on the Shopify App Store
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You can't scale an ecommerce business without...
You can't scale an ecommerce business without email marketing.
But email is hard and time-consuming.
At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.
We completely take email off your plate and turn it into a top revenue driver for your brand.
Only 2 slots left.
Click here to apply for a free consultation.

Oct 15, 2018 • 37min
[40] The Definitive Guide to Ecommerce Influencer Marketing
People don't buy from TV commercials anymore, they buy what they see on Instagram.
Influencer marketing is driving millions in sales every single day, but it's not easy.
Today on the show I chat with Jennifer Li Chiang from MuseFind.
Before starting MuseFind, she opened up her own Shopify store and scaled it using influencer marketing.
Listen to learn how you can do the same.
Links:
Wavebreak
MuseFind
MuseFind Blog
L2
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You can't scale an ecommerce business without...
You can't scale an ecommerce business without email marketing.
But email is hard and time-consuming.
At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.
We completely take email off your plate and turn it into a top revenue driver for your brand.
Only 2 slots left.
Click here to apply for a free consultation.

Oct 8, 2018 • 33min
[39] How To Scale Your Shopify Store with Kurt Elster
You've turned your Shopify store into an successful ecommerce business, now how do you take it to the next level?
You have traffic, you have customers, but you feel like you could be doing more.
Today on the show I chat with Kurt Elster from Ethercycle and host of the Unofficial Shopify Podcast.
Inside today's conversation he shares how to scale your Shopify store by fixing the leaks in your funnel.
Links:
Wavebreak
Kurt's Email List - Join and email him about a free Shopify Conversion Screencast Teardown (VERY LIMITED SPOTS)
Ethercycle
Bold Brain
Listen on iTunes
Get new episodes via email
Learn more about Wavebreak
You can't scale an ecommerce business without...
You can't scale an ecommerce business without email marketing.
But email is hard and time-consuming.
At Wavebreak, we help ecommerce stores stop leaking revenue with done-for-you email marketing.
We completely take email off your plate and turn it into a top revenue driver for your brand.
Only 2 slots left.
Click here to apply for a free consultation.