LEADING BRANDS® — Wavebreak Podcast [90] The Power of Positioning
How do you communicate your product to the marketplace?
What words and branding do you use to describe your product to your customers?
Today's guest, Scott Unkefer, founder of Just Panela, took a product considered "low class" and got it into Whole Foods globally.
And he did it in record time - faster than any other brand in the world.
Typically it takes 5 years to get into Whole Foods on a global level, but Scott did it in just 1 year.
Listen to learn exactly how he did it.
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.