LEADING BRANDS® — Wavebreak Podcast [107] The First Retention Pillar: Profitable Ecommerce Growth by the Numbers
Special BONUS episode!
Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch.
This is not that type of content.
The trend we see over and over goes something like this:
Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing tactics, etc...
Upon which they build and double-down on team, inventory, and more of what’s working…
And in doing so increase the underlying risk in their business.
And when that campaign, publicity, or tactic stops working, there hasn’t been a concerted effort to invest in alternative lead generation avenues and well... we have a problem.
At Wavebreak, we’ve dubbed 2020: The Year of Retention. And it’s based on a simple tenant for ecommerce stores: When growth comes, retention should follow.
In 2020, the relationships you already have will become even more important for the continued success of your store.
Over the next few weeks, we'll be diving into retention marketing and how it unlocks next level growth for ecommerce businesses.
Today on the show we're diving into Pillar #1.
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