LEADING BRANDS® — Wavebreak Podcast [118] Ecommerce and COVID-19
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Today on the show I'm speaking with Russell Stone, co-founder and CEO of VIRUS - a performance compression clothing brand.
We chat about what it's like being named VIRUS in a time like this.
We also talk about Russell's experience working in ecommerce during the last recession.
He was working for a 130-person brand that survived the tough times, but that company ended up failing post-recession a couple years later.
Since then, he's grown VIRUS over the last 10 years to 30 team members spread all across the globe.
Unlike many people, he's not worried. Why? Listen to the episode to find out.
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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