LEADING BRANDS® — Wavebreak Podcast [137] Scaling to $20mm with Jon Richards of NOMATIC
Jon Richards co-founded NOMATIC with $0, a wallet, and a Kickstarter page five years ago. Since then, they’ve raised over $13 million through crowdfunding and grown NOMATIC to over $20 million in annual revenue.
In this episode we chat about:
- How established brands can use crowdfunding to launch new products and raise funding and grow their customer base
- The advertising strategies they used to scale beyond Kickstarter to over $20 million
- How they’re marketing their travel-focused brand during a travel ban
- Why they brought their video ads studio in-house
Listen now!
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.