LEADING BRANDS® — Wavebreak Podcast [133] $1 Billion Ecommerce Branding Strategies
Competition in the beauty and cosmetics industry is intense. Many of the brands have been around for decades with billions in annual revenue.
Today's guest is Natalie Mackey, CEO of Winky Lux. Launched in 2015, her cosmetics brand now has over 40 employees and is in more than 3,500 stores worldwide.
How'd she do it? Relentless focus on customer experience and branding.
Most branding articles and podcasts are vague and fluffy, but this is not one of them.
On today's episode, Natalie and I dive deep into specific, actionable branding examples that she's used to build a strong brand in a competitive space fast.
If you want to build your company into an industry leader, this episode is a must-listen.
This is essential if you want to build a $100 million or $1 billion brand.
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This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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