LEADING BRANDS® — Wavebreak Podcast [138] Cultivating A World-Class Ecommerce Customer Experience Model
On today’s episode we’re diving into what makes an amazing customer experience and how to separate that from the typical online encounter.
I’m joined by Reggie Black, CEO of BetterWayHealth. He cares a lot about creating a Chick-fil-a or Ritz-Carlton experience with his ecommerce model, and even took his team to Ritz-Carlton for some on-site training.
We go over actionable topics like:
- Tactical examples of what great customer experience looks like.
- How Reggie’s taken what he’s learned from his training with companies like Ritz-Carlton and incorporated it into his team’s practices.
- How he’s embedding these values into the culture of his company while maintaining quality as they scale.
This is an important episode you don’t want to miss.
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Links:
Private email list for ecommerce leaders
Traction: Get a Grip on Your Business by Gino Wickman
The Ritz-Carlton Leadership Center
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.